new tools for iu marketing and communications professionals
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New tools for IU Marketing and Communications professionals. November 28, 2011. Greg Polit [ [email protected] ] Dir., Informational and Emerging Technologies IU Communications. New Tools introduced in 2011. Blogging platform ( WordPress ) Digital Signage ( Four Winds Interactive ) - PowerPoint PPT PresentationTRANSCRIPT
November 28, 2011
New tools for IU Marketing and Communications professionals
Greg Polit [ [email protected] ]Dir., Informational and Emerging Technologies
IU Communications
New Tools introduced in 2011• Blogging platform ( WordPress )• Digital Signage ( Four Winds Interactive )• CRM/E-Distribution ( Talisma & WhatCounts )• Digital Asset Management ( NetXposure )• Tablet Publications ( IU Libris via
Adobe Digital Publishing Suite )• Note worthy updates:
– New IU Mobile– Onestart calendar update
November 28, 2011IU Communications & Marketing Conference
IU Blogging platform• Use most popular open source blogging software ( WordPress )• Install on central web server, use a campus domain• Post using IU credentials ( CAS authentication )• Campus templates• Predefined security plugins, UITS scans, and security updates• Blog directory• One click install ( coming soon )
November 28, 2011IU Communications & Marketing Conference
IUPUI Blog Template
November 28, 2011IU Communications & Marketing Conference
Digital Signage Overview• Pilot project started in December 2010• As of May 2011 we are in production• Over 200 live signs on 6 campuses• AxisTV, Scala and other systems need to
migrate to Four Winds by January, 2012
November 28, 2011IU Communications & Marketing Conference
Four Winds Interactive Features• Content scheduler• Live Data ( RSS, XML, Databases, Web & Digital
Asset Management Systems )• Multimedia• Web View• Live Video• Weather• Interaction ( Touch Screen )• Security based in ADS Users/Groups
November 28, 2011IU Communications & Marketing Conference
Costs• Annual
– $125 annual player fee. – Hardware renewal
• One time costs– Installation ($1,300+)– Hardware ($2,062 - $9,350, with an
average price of $4,178)
November 28, 2011IU Communications & Marketing Conference
IU Southeast Video Bulletin Board – Showing ‘Events’
November 28, 2011IU Communications & Marketing Conference
MEDTV
November 28, 2011IU Communications & Marketing Conference
IU Digital Sign - Emergency Alert
November 28, 2011IU Communications & Marketing Conference
IU Digital Sign – Emergency Ticker
November 28, 2011IU Communications & Marketing Conference
Lifetime engagement service centerIndiana University is establishing a base funded Lifetime Engagement Service Center to add academic and administrative units with communication. Service center will be housed at IU Communications and will: • Receive distribution requests containing with the message,
target group, and timeline• Will compile lists and distribute one time communications• Service Center will work with units on providing a platform for
ongoing communications• Provide analytics• Coordinate Communications calendar and global opt-outs
November 28, 2011IU Communications & Marketing Conference
Talisma CRM
• Track individual’s interaction with IU from “cradle to endowment”
• Conduct personalized communications • Distribute via dynamic filters • Program complex recurring interactions• Current phase focused on enrollment offices.• Staff & alumni rollout in 2012• University funded – no cost to individual units
November 28, 2011IU Communications & Marketing Conference
What Counts e-distribution platform
• Easy to use web interface• Easily upload lists from CSV, or excel file• Subscribe/unsubscribe via a web form• Opt outs at department, school and university level• Hierarchical account structure to enable departmental lists/users
and integration at the school level ( realms and sub realms ) • Open rate and click through analytics, and tie in with web analytics • Annual unit cost between $300 for 100,000 e-mails to
$3,000 for unlimited e-mails
November 28, 2011IU Communications & Marketing Conference
WhatCounts e-distribution platform
November 28, 2011IU Communications & Marketing Conference
IU’s Digital Asset Management System• Who is it for?
– Production system open to all IU staff – Public interface open to IU alumni, media, general
public. Will includes an e-commerce component– Benefits
• Efficiencies in storage• Asset sharing/retrieval • Reduces the need to contract for new assets• Reduces workflow costs on common tasks• Can be used to expose galleries & podcasts
January 2011IU Communications and Marketing Conference
Use case – Kelley School of Business• Manage over 100,000 digital images in the DAM• Import approximately 400 new images per month• Each image has searchable metadata added on import including
creator, keyword, file type, file size, date, and description. • Archive.mov files with metadata. Students/faculty can play within DAM• Internal Archiving and Asset Sharing
January 2011IU Communications and Marketing Conference
Append metadata to hundreds of assets
November 28, 2011IU Communications & Marketing Conference
Repurpose function
January 2011IU Communications and Marketing Conference
Share a saved cart, search or category as a download link or feed
November 28, 2011IU Communications & Marketing Conference
Manage videos
November 28, 2011IU Communications & Marketing Conference
New Public Portal
November 28, 2011IU Communications & Marketing Conference
New Public Portal
November 28, 2011IU Communications & Marketing Conference
The Tablet Revolution
November 28, 2011IU Communications & Marketing Conference
Adobe Digital Publishing Suite• Tablet publications created in InDesign 5.5 • Retains features of desktop publishing, adds
interactivity:• Audio/Video• Slideshows• Interactive panoramic photos • Interactive 3D models• Scrollable content, links, web view
November 28, 2011IU Communications & Marketing Conference
Digital Publishing Suite @ IU
• First DPS publications created in 2010• IU Libris launched May 2011 ( IU is the first Higher Ed
institution to make DPS publications available in the apple store )
• IU/Adobe Higher Education pilot Aug – Nov 2011• IU/Adobe include DPS enterprise version in its enterprise
licensing agreement • Available for download on iuware.iu.edu
November 28, 2011IU Communications & Marketing Conference
IU’s DPS Enterprise License
• IU’s Digital Publishing Suite Enterprise license includes 250K downloads per year included for 3 years
• Additional downloads will have 30% off of 250K or 500K packs ( +/- $0.10 per download )
• This is >$300,000 value over the 3 years• We don’t expect to reach the 250K download limit in the first
two years
November 28, 2011IU Communications & Marketing Conference
What is next for IU Libris
• Support for Android and other tablet devices
• Analytics• Updated look and
functionality– Custom store front– Folder structure for each
campus, school, department & publication
– Support for additional file types ( .epub, pdf )
November 28, 2011IU Communications & Marketing Conference
Demo – IUPUI Alumni Magazine
November 28, 2011IU Communications & Marketing Conference
The Mobile Revolution
November 28, 2011IU Communications & Marketing Conference
m.iu.edu services including conference app
November 28, 2011IU Communications & Marketing Conference
New onestart calendar view
November 28, 2011IU Communications & Marketing Conference
Questions
November 28, 2011IU Communications & Marketing Conference
• Digital Signage [ [email protected] ] • Digital Asset Management [ [email protected] ]• Digital Publishing Suite and IU Libris [ [email protected] ]
Greg Polit [ [email protected] ]Director, Informational and Emerging Technologies
Erika Knudson [ [email protected] ]Director, Client Relations & Account Services
communications.iu.edu