new technologies: augmented reality and geo-location by dawn jensen

Geolocation & Augmented RealityPresented by Dawn Raquel Jensen

Virtual Options Coaching & Training

http://youtu.be/nQbVD5hlddk

• Augmented Reality is the overlay of computer- generated media and information onto a video feed of the real world.

What is AR – Augmented Reality?

AR has been around for over 19 years.

The combination with the smart phonerepresents a dramatically new development.

What’s it to You?• AR is interactive, provides the opportunity to

interact with a product or brand.• Because of the interaction, AR itself turns the

physical world into an information- rich game.

Three Ways to Use AR1) AR transforms everyday objects into

opportunities for brand engagement2) Takes the Guessing game out of shopping3) Delivers practical information when and

where it is needed

How it Works

How We Can Use it

A Geotag is a GPS coordinate that associates content such as videos, text information, audio to a specific location.

Geotagging & Geolocation

How This Works in Museums• By “attaching” information to art so you don’t need

to buy audio tours• You could walk up to nearly any painting in any

museum and the [AR] recognition will work on it• This works by using LLA

(Longitude, Latitude Altitude) to navigate indoors

Car Navigation

• Superimpose digital data on local imagery

• Glasses or phone

Deeper AT

• Smart Phones are the primary tools for accessing AR content.

• Augmented Reality goggles and cameras, allowing them to see the augmented images directly, rather than on a small screen.

Current Uses of Technology

• Augmented Reality field trips: “Scavenger Hunts” in which the students search a physical area for embedded virtual clues

• Educational AR games that can be played anywhere.

Educational Uses of Augmented

Reality

GEO-LOCATION APPLICATIONS

• Started in 2004, Yelp provides user reviews about stores in photos on your smartphone.

• Over 25 million people access Yelps website each month, putting it in the top 100 of U.S. Internet web sites

Yelp

• Community: Over 15 million people worldwide

• Over 1.5 billion check-ins, with millions more every day

• Businesses: Over 750,000 using the Merchant Platform

AR APPLICATIONS & BROWSERS

Cyclopedia shows you information about nearby landmarks and historic locations in your iPhone’s viewfinder.

Cyclopedia relies on the 65,000 entries on Wikipedia that are geotagged.

AR Applications: Cyclopedia

• World-Browser• User-Geo-tagging• Create your own individual places by

dropping a pin on the map. Instantly view these in the Wikitude.me World, directly accessable from Wikitude's home screen.

• Layar is a tool to browse the world. It enables exploration, more informed decisions, serendipity and fun.

• While looking through the phone’s camera lens, a user can see houses for sale popular bars and shops, touristic information of the area, play a live game, etc.

AR Browsers: Layar

Dawn Raquel Jensen

Social Media CoachDigital Marketing TrainerSocial Business Catalyst

www.virtualoptions.net

dawn@virtualoptions.net

Questions??