new models of web application development

New Models of Web Application Development

MaRS Emerging Technology Series

Jay GoldmanFebruary 24th, 2009

Friday, February 27, 2009

Questions

How many people in the room:

Questions

How many people in the room:1.Are developers?

Questions

How many people in the room:1.Are developers?2.Are marketers?

Questions

How many people in the room:1.Are developers?2.Are marketers?3.Are awake?

Questions

How many people in the room:1.Are developers?2.Are marketers?3.Are awake?4.Know what an API is?

The prayers by cuellar: http://www.flickr.com/photos/49503180180@N01/238232186/the spice market by heydrienne: http://www.flickr.com/photos/90318532@N00/22078000/

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

LIGHTING FAST 5 ROUND KNOCKOUT CHALLENGE

ROUND 1: GARDENS

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

ROUND 1: GARDENS

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

Jardim de Santa Bárbara by stukinhahttp://www.flickr.com/photos/29799200@N00/184026801/Friday, February 27, 2009

ROUND 1: GARDENS

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

Jardim de Santa Bárbara by stukinhahttp://www.flickr.com/photos/29799200@N00/184026801/

o.k.... everyone reach up for the sun! by pbo31http://www.flickr.com/photos/30607051@N00/182143401/

shining tubes by myfearhttp://www.flickr.com/photos/77467550@N00/223473228/

ROUND 2: SOURCE

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

ROUND 2: SOURCE

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

ROUND 2: SOURCE

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

Bank Vault 1 by mbrandhttp://www.flickr.com/photos/87317539@N00/3289161324/

www.ieaddons.com

addons.mozilla.org

www.ieaddons.com

addons.mozilla.org

<video>

www.ieaddons.com

addons.mozilla.org

<video>

www.ieaddons.com

ROUND 3A: MOBILE CARRIERS

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

?Friday, February 27, 2009

ROUND 3B: MOBILE DEVICES

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

my closet is THIS big by ckinghttp://www.flickr.com/photos/48889042674@N01/156025944/

ROUND 4: IP

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

ROUND 4: IP

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

ROUND 4: IP

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

http://en.wikipedia.org/wiki/Sonny_Bono_Copyright_Term_Extension_Act

ROUND 5: MUSIC

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

ROUND 5: MUSIC

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

ROUND 5: MUSIC

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

http://www.rollingstone.com/recordindustrydecline

!"#$%&'()#*%+!"#$%&'(()'*&"(+"%'%",('*&%"%*-&.,)%

LIGHTING FAST 5 ROUND KNOCKOUT CHALLENGE

upsFriday, February 27, 2009

MashupsThe Promise of the API Realized

Data Mashups

Music Mashups

APISECRET SAUCE

“An application programming interface (API) is a set of routines, data structures, object classes and/or protocols provided by libraries and/or operating system services in

order to support the building of applications.”

Layer Cake

Your Application

Layer Cake

Your Application

Layer Cake

Your Application

Layer Cake

DirectAccess

Your Application

Your API

Layer Cake

DirectAccess

Your Application

Your API

Third Party Applications

Layer Cake

DirectAccess

Your Application

Your API

Third Party Applications

Layer Cake

DirectAccess

IndirectAccess

Your Application

Your API

Layer Cake

DirectAccess

IndirectAccess

APP APP APP APP APP

Your Application

Your API

Layer Cake

DirectAccess APP APP APP APP APP

IndirectAccesses

Your Application

Your API

APP APP APP APP APP

Controlling Access

Your Application

Your API

APP APP APP APP APP

Controlling Access

KEY KEY KEY KEY KEY

Your Application

Your API

APP APP APP APP APP

Controlling Access

KEY KEY KEY KEY

Your Application

Your API

APP APP APP APP APP

Controlling Access

KEY KEY KEY KEY

Your Application

Your API

APP APP APP APP APP

Eating Your Own Dog Food

KEY KEY KEY KEY KEY

Your Application

Your API

APP APP APP

Eating Your Own Dog Food

KEY KEY KEY

Mashup in Your Mashup

Your Application

Your API

APP APP APP

KEY KEY KEY

Mashup in Your Mashup

Your Application

Your API

APP APP APP

KEY KEY KEY

3RD PARTY API3RD PARTY API 3RD PARTY API

CAVEATS

Crutch

different colors - IMGP2549 by chez_sugihttp://www.flickr.com/photos/60372336@N00/2598081906/

Restrictions

Don't - P1030706 by Larszhttp://www.flickr.com/photos/75062596@N00/186757681/

Privacy

Souriez, vous êtes filmés ! by nitothttp://www.flickr.com/photos/19663157@N00/2899134432/

CASE STUDYmyTTC.ca

February 4th, 2007

Closed Says:

TTC Data

Closed Says:

TTC Data

3RD PARTY

Closed Says:

TTC Data

3RD PARTY

Closed Says:

TTC Data

3RD PARTY

Closed Says:

TTC Data

3RD PARTY

APP FAIL

Open Says:

TTC Data

Open Says:

TTC Data

TTC API

Open Says:

TTC Data

3RD PARTY

APPTTC API

Open Says:

TTC Data

3RD PARTY

APPTTC API

Open Says:

TTC Data

3RD PARTY

APPTTC API

The Future!

Thanks for your time!

jaygoldman.comO’Reilly Discount Code: 3BKPE

Thanks for your time!

jaygoldman.comO’Reilly Discount Code: 3BKPE

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