new marketing : the game changed

Photo: by binaryape

The game changed…

We didn't need brands. We knew that Hans made the best cheese.

Hans was the brand.

Finding stuff people want, Finding a way of getting it to them and Getting them to talk about it.

Winning at industrialisation Making average stuff for average people

Broadcast dominatedSo we bought eyeballs . . .and interupted.

Photo by Bill on Capitol Hill

Photo: by Ilya

We could create brandsThey listened, They believed you . . .and the message spread

We don’t trust advertising

Photo: by twose

Your brand is what the connected crowd say it is!

South Africans are connected!

Photo: roscoe van damm

A new game with new rulesConversationsRelationshipsFans

The internet is word of mouth on steroidsdeliver the experience and the word will spread… They will tell thier friends

Looking, searching, finding

ListeningAll relationships start with honesty - trust.

Understanding

Activate your fans

Using all the tools

The game has changed and the race is there for the winning.

PiKE The Integrated New Marketing Agency

Making sense of brands in an always on always connected world.

www.pike.co.za