new marketing : the game changed
DESCRIPTION
An 18 min talk about marketing, making the point that although the way we have applied marketing is broken - the core marketing concepts are intact. There are new rules - but they are the same as the old rules when we were connected on a much smaller scale than now.Will try to turn into a slidecast soon.TRANSCRIPT
Photo: by binaryape
The game changed…
We didn't need brands. We knew that Hans made the best cheese.
Hans was the brand.
Finding stuff people want, Finding a way of getting it to them and Getting them to talk about it.
Winning at industrialisation Making average stuff for average people
Broadcast dominatedSo we bought eyeballs . . .and interupted.
Photo by Bill on Capitol Hill
Photo: by Ilya
We could create brandsThey listened, They believed you . . .and the message spread
We don’t trust advertising
Photo: by twose
Your brand is what the connected crowd say it is!
South Africans are connected!
Photo: roscoe van damm
A new game with new rulesConversationsRelationshipsFans
The internet is word of mouth on steroidsdeliver the experience and the word will spread… They will tell thier friends
Looking, searching, finding
ListeningAll relationships start with honesty - trust.
Understanding
Activate your fans
Using all the tools
The game has changed and the race is there for the winning.
PiKE The Integrated New Marketing Agency
Making sense of brands in an always on always connected world.
www.pike.co.za