new facebook timeline for brands - a nerdery interactive primer

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MATT TONAKCOMMUNITY MANAGER

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THE NERDERY

WE PARTNER WITH CREATIVE MINDS AND BIG THINKERS TO ENGINEER AND EXECUTE THEIR INTERACTIVE PROJECTS

HTTP://WWW.NERDERY.COMTWITTER: @THE_NERDERY

1,021,591 4963HOURS WORKED SINCE 2003 PROJECTS DOGS IN OUR OFFICE BIKE COMMUTERS

HOURS WORKED, LAST 12 MONTHS

PEOPLE WHO WORK AT THE NERDERY

AVERAGE JANUARY TEMPERATURE

THREE HUNDRED ELEVEN

TWENTY-EIGHT

6

FOURº

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HOW TO PARTICIPATEUsing the questions panels in the GoToMeeting app

On Twitter @The_Nerdery

Use the #fbnerds hashtag

Send us an email at primers@nerdery.com

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THOMAS MFRONT-END DEVELOPER

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JASON SSOFTWARE ENGINEER

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FACEBOOK TIMELINEFOR BRAND PAGES

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TIMELINE FOR BRAND PAGESFacebook announces Timeline brand pages will go live on 3-30-2012

New opportunities to share your brand story 

New layout of pageImpacts to the apps on your fan pageImpacts the layout and flow of your brand page

New admin features

New messaging featuresHighlight postPinned postFans can message page admin privately

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IMPORTANT DIFFERENCESNo Default appApps open in new page (??)No photo stripNo apps on leftDisplay 4 apps in app strip, contains up to 12Photos is always 1st app.

New admin toolNew composer toolNew layout, new way to engage fansNew Cover Photo

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FROM THE PAST...

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NEW LAYOUTTELL YOUR BRAND’S STORY

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NEW PROFILE PICTURENew prominent profile picture180px by 180 px

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COVER IMAGE851px x 315pxWarningsno incentivesno calls to actionno references to Facebook actions i.e. "Like Us"

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APPLICATION STRIPTabs moved from the left to the topDisplay 4 tabs (Photos always first, the rest are swappable)Up to 12 app (including Photos) with button clickNew Icon size 110px x 74px 

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NEW CANVAS780px wideFull iFrameMenubar and Like Button on top

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APPLICATION NAVIGATIONClicking menu bar open a drop down to access other appsLink back to Timeline

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LIKE GATECurrently brokenThe Like Gate appears to still be a feature and Facebook is working on the solution.http://developers.facebook.com/bugs/228778937218386?browse=search_4f54e377c9f453081891843 

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USING THE TIMELINENEW ADMIN PANEL

COMPOSER - TELL YOUR BRAND STORYMILESTONES

PINNED POSTSHIGHLIGHT POSTS

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ADMIN PANEL

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ADMIN PANELView messages and activityControl how fans interact with the Timeline

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MILESTONESUse the milestone composer to create big beautiful milestones on the Timeline

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POSTS - HIGHLIGHT AND PINNEDPOSTS

Many posts open in new windowsVideos uploaded play inline with Facebook video playerPhotos uploaded display inline with Facebook viewerYou can hide posts from view.

HIGHLIGHTED POSTS Span both columns Appear inline when the post was madeAdmin can alter the Highlight stateCan have multiple highlighted posts.

PINNED POSTSAppear at the top of the timelineLast for 7 days from pinningAdmin can alter the Pinned state One pinned post at a time.

QUESTIONS?Using the questions panels in the GoToMeeting app

On Twitter @The_Nerdery

Tweet with the #fbnerds hashtag

Send us an email at primers@nerdery.com

More answers online at http://nerdery.com

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