new challenges for public communication in...
Post on 06-Feb-2020
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New challenges for
public communication in Europe
Professor Dejan Verčič, Ph.D.
Centre for Marketing and Public Relations
Faculty of Social Sciences, University of Ljubljana
3 main challenges for comms
• the Internet
• hype
• Europe
European Communication Monitor
European Communication Monitor, 2007 - 2016
http://www.communicationmonitor.eu
ECM research team
The Internet changes everything
Blurring the lines between:
• public/private
• political/commercial
• military/civilian
Hyperdemocracy in hypermodernity
Communication was to educate:
“information deficit hypothesis”
(benefits of objective, timely, transparent info)
But in PROTSCIENCE educated mistrust, communication can induce/produce doubt, anxiety and fear AGNOTOLOGY
How many Europes?
• native comms concepts
• sectoral differences
• geographic differences
• linguistic differences
How many Europes
What comes next?
• datafication and algorithms
• hyperenlihtenment (AI or Ai?)
• requisite variety
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