network alliance

NETWORK ALLIANCEA PRESENTATION

OCTOBER 21, 2010

INTRODUCTIONS & OVERVIEW

Balance Interactive Inc. www.BalanceInteractive.com

Robust staff and capabilities:

• Project Management/Communications

• Information Architecture/Content

• Visual Design and User Experience

• Technology

• Training

Depth of expertise with high profile organizations.

A STRATEGIC APPROACH

Balance Interactive Inc. www.BalanceInteractive.com

• Goals stated

• Outcomes defined & measured

• Audience Analysis

• User Testing

• Competitive Analysis

• Requirements

THE SALES/SERVICE CYCLE – SEEING IT THROUGH

Balance Interactive Inc. www.BalanceInteractive.com

• Holistic Approach

• Circles back to goals

• Web not Website

• SEO

• Social Media

• Analytics

USER FOCUSED / USER TESTING

• Do I feel recognized?

• Do I feel engaged?

• Do I feel convinced?

• Do I feel motivated?

Balance Interactive Inc. www.BalanceInteractive.com

CONTENT: ENGAGING & COMPELLING

• Content mapping

• Content Strategy

• Content Migration

• Copywriting & Editing

Balance Interactive Inc. www.BalanceInteractive.com

THIRD PARTY INTEGRATION

Balance Interactive Inc. www.BalanceInteractive.com

• CMS

• CRM

• Mapping

• Custom Systems

TRAINING: YOUR PLACE OR OURS?

Balance Interactive Inc. www.BalanceInteractive.com

• CMS

• CRM

• Writing for the web

WHY BALANCE INTERACTIVE?

• Depth of expertise to guide you in your decisions

Robust staff & capabilities to finish on time and on budget

History of outcome oriented focus on projects

Balance Interactive Inc. www.BalanceInteractive.com

QUESTIONS?