network alliance
DESCRIPTION
TRANSCRIPT
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NETWORK ALLIANCEA PRESENTATION
OCTOBER 21, 2010
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INTRODUCTIONS & OVERVIEW
Balance Interactive Inc. www.BalanceInteractive.com
Robust staff and capabilities:
• Project Management/Communications
• Information Architecture/Content
• Visual Design and User Experience
• Technology
• Training
Depth of expertise with high profile organizations.
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A STRATEGIC APPROACH
Balance Interactive Inc. www.BalanceInteractive.com
• Goals stated
• Outcomes defined & measured
• Audience Analysis
• User Testing
• Competitive Analysis
• Requirements
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THE SALES/SERVICE CYCLE – SEEING IT THROUGH
Balance Interactive Inc. www.BalanceInteractive.com
• Holistic Approach
• Circles back to goals
• Web not Website
• SEO
• Social Media
• Analytics
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USER FOCUSED / USER TESTING
• Do I feel recognized?
• Do I feel engaged?
• Do I feel convinced?
• Do I feel motivated?
Balance Interactive Inc. www.BalanceInteractive.com
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CONTENT: ENGAGING & COMPELLING
• Content mapping
• Content Strategy
• Content Migration
• Copywriting & Editing
Balance Interactive Inc. www.BalanceInteractive.com
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THIRD PARTY INTEGRATION
Balance Interactive Inc. www.BalanceInteractive.com
• CMS
• CRM
• Mapping
• Custom Systems
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TRAINING: YOUR PLACE OR OURS?
Balance Interactive Inc. www.BalanceInteractive.com
• CMS
• CRM
• Writing for the web
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WHY BALANCE INTERACTIVE?
• Depth of expertise to guide you in your decisions
Robust staff & capabilities to finish on time and on budget
History of outcome oriented focus on projects
Balance Interactive Inc. www.BalanceInteractive.com
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QUESTIONS?