nepa blogcon 2013 - blogging 101 (knepper)

Outreach-ing to the Top

Jonathon Knepper

#NEPABlogCon

See the deck + additional resources:dudewiththehair.com/nepablogcon

#NEPABlogCon

About Me

#NEPABlogCon

Jonathon KnepperDigital Strategist

@jonknepjon@dudewiththehair.co

m

Meet Annie!

#NEPABlogCon

She takes awesome pics.

#NEPABlogCon

She has a blog...

#NEPABlogCon

She’s on social too...

#NEPABlogCon

But nobody knows :(

#NEPABlogCon

But nobody knows :(

#NEPABlogCon

Not true. One person notices.

#NEPABlogCon

What is outreach?

#NEPABlogCon

What is outreach?

#NEPABlogCon

Outreach Outcomes

#NEPABlogCon

●Brand Awareness/Influence●Real Relationships●Referral Traffic●Social Proof●Organic Search

Outreach Outcomes

#NEPABlogCon

●Brand Awareness/Influence●Real Relationships●Referral Traffic●Social Proof●Organic Search●Placement $$ can’t buy

4 Parts of outreach

1. Research

#NEPABlogCon

2. Your “Thing”

#NEPABlogCon

3. Relevancy Factors

#NEPABlogCon

4. The Ask

#NEPABlogCon

What happened to Annie?

More people found her!

#NEPABlogCon

More people found her!

#NEPABlogCon

Thanks Everyone!

#NEPABlogCon

See the deck + additional resources:dudewiththehair.com/nepablogcon

@JonKnep

Photo Credits :)

#NEPABlogCon

http://www.flickr.com/photos/oblongpictures/5250948891/http://www.flickr.com/photos/aiwells/3695267115/http://www.flickr.com/photos/aiwells/3696077800http://www.flickr.com/photos/aiwells/3711734728http://www.flickr.com/photos/joachim_s_mueller/6928072309http://www.flickr.com/photos/oblongpictures/5713230691/