needfinding introduction @lecamping kickoff day

Introduction to Needfinding

What’s Design Thinking ?

Before ....

... After

80 % of the companies believe they deliver a better user experience than their competitors. !Only 8 % of the clients declare they are satisfied. Source : Harvard Management

Quality of the user

experience

cost control

80% of the success of a product in its market is attributable to the initial phases ... ... And 20% stage of development *, while the costs are reversed * Source CNAM, 2005

We know already these things

but do we really apply them ?

In this approach, Prototyping is a key step

Why focusing on NEEDS ?

NEEDS LAST LONGER THAN ANY SPECIFIC SOLUTION

NEEDS ARE OPPORTUNITIES WAITING TO BE EXPLOITED, NOT GUESSES AT THE FUTURE.

NEEDS PROVIDE A ROADMAP FOR DEVELOPMENT.

NEEDS ARE OBVIOUS AFTER THE FACT, NOT BEFORE ;)

1 – Forget the product.2 – Observe the behavior.3 – Script the uses to validate the proposal.4 – Maintain the concept of relevance throughout the development.

4 Golden Rules :

Needfinding Methodologies:

hint : check ideo cards ;)

1. Two per team (different companies)

2. Choose a frequent experience (Traveling by train/going to school/sleeping.....) 3. Interview for 3 minutes your teammate

(*2)

4. Prototype a solution for him (5 min).

Let’s Get our Hands Dirty !

Frame of the interview

20

Personas

21

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Motivations ! Excepteur sint occaecat cupidatat non. ! Sunt in culpa qui officia deserunt mollit anim id

est laborum. ! Excepteur sint occaecat cupidatat non. Goals ! Excepteur sint occaecat cupidatat non. ! Sunt in culpa qui officia deserunt mollit anim id

est laborum. ! Excepteur sint occaecat cupidatat non. Pain points ! Excepteur sint occaecat cupidatat non. ! Sunt in culpa qui officia deserunt mollit anim id

est laborum. ! Excepteur sint occaecat cupidatat non.

Name <name> Type <type> Role <role>

“Insert quote that characterises this persona in one sentence.”

Behaviours

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

<Persona name>

User Journey

The Prefect experience

24

1) Choose One of your use cases for your persona. 2) Design the perfect experience he could have. 3) Find the pain points and the issues.

Thank U!

25