Introduction to Needfinding

What’s Design Thinking ?

Before ....

... After

80 % of the companies believe they deliver a better user experience than their competitors. !Only 8 % of the clients declare they are satisfied. Source : Harvard Management

Quality of the user

experience

cost control

80% of the success of a product in its market is attributable to the initial phases ... ... And 20% stage of development *, while the costs are reversed * Source CNAM, 2005

We know already these things

but do we really apply them ?

In this approach, Prototyping is a key step

Why focusing on NEEDS ?

NEEDS LAST LONGER THAN ANY SPECIFIC SOLUTION

NEEDS ARE OPPORTUNITIES WAITING TO BE EXPLOITED, NOT GUESSES AT THE FUTURE.

NEEDS PROVIDE A ROADMAP FOR DEVELOPMENT.

NEEDS ARE OBVIOUS AFTER THE FACT, NOT BEFORE ;)

1 – Forget the product.2 – Observe the behavior.3 – Script the uses to validate the proposal.4 – Maintain the concept of relevance throughout the development.

4 Golden Rules :

Needfinding Methodologies:

hint : check ideo cards ;)

1. Two per team (different companies)

2. Choose a frequent experience (Traveling by train/going to school/sleeping.....) 3. Interview for 3 minutes your teammate

(*2)

4. Prototype a solution for him (5 min).

Let’s Get our Hands Dirty !

Frame of the interview

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Personas

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Motivations ! Excepteur sint occaecat cupidatat non. ! Sunt in culpa qui officia deserunt mollit anim id

est laborum. ! Excepteur sint occaecat cupidatat non. Goals ! Excepteur sint occaecat cupidatat non. ! Sunt in culpa qui officia deserunt mollit anim id

est laborum. ! Excepteur sint occaecat cupidatat non. Pain points ! Excepteur sint occaecat cupidatat non. ! Sunt in culpa qui officia deserunt mollit anim id

est laborum. ! Excepteur sint occaecat cupidatat non.

Name <name> Type <type> Role <role>

“Insert quote that characterises this persona in one sentence.”

Behaviours

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

A behaviour Opposite behaviour

Variable description

<Persona name>

User Journey

The Prefect experience

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1) Choose One of your use cases for your persona. 2) Design the perfect experience he could have. 3) Find the pain points and the issues.

Thank U!

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