need to stick?

Need to stick?

Need to stick?

Need to stick?

Need to stick?

Did you ever told an

important message

Such as:

If we eat about 400mg (0.014 oz) of

magnesium per day, we could have less

stress, sleep better, be in great shape and

get rid of focus difficulties

Whether when

presenting

Assisting meetings

Or having a

coffee break?

And a few days later,

How many people did forget

about what you’ve said?

(even if they were interested in your talk)

A few?

(you can then stop watching this presentation)

A lot?

Well…

You’re not alone!

And to avoid this in

the future,

You should consider

this book

And then aim for:

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imple

And then aim for:

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imple

nexpected

And then aim for:

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ssss

imple

nexpected

oncrete

And then aim for:

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imple

redible

nexpected

oncrete

And then aim for:

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imple

redible

nexpected

motional

oncrete

And then aim for:

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imple

redible

nexpected

motional

oncrete

tory

And then aim for:

Let’s take an

example…

Do you remember the

message on the first

slides?

No?

Good!

Here is the message we want to

stick in people minds:

Eating about 400mg (0.014 oz) of magnesium per

day allow us to have less stress, to sleep better, to

be in great shape and to get rid of focus difficulties

Let’s now improve

it one by one

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imple

Simple is

Finding the Core (the most important thing)

Your message

Simple is

and making it CompactCompactCompactCompact (easy to spread)

Eat 400 mg (0.014 oz) of

magnesium per day

For instance:

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nexpected

Unexpected is

Getting attention of people

(surprise is good)

Watch

out!

Unexpected is

… and keeping it (interest is great)

Great thing ahead!

For instance:

An easy way to live better:

Magnesium

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oncrete

Concrete is

Dealing with reality

(life is not abstract)

For instance:

Make 3 meals with 2 slices of

bread, 1 cup of rice, 1 banana and

1 chocolate bar and you are in!

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redible

Credible is

Involving reliable sources

(authorities or anti-authorities)

I believe them

!I belie

ve them!

I believe them

!I belie

ve them!

For instance:

According to French national

wealth organization, we need

400 mg (0.014 oz) of

magnesium per day

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motional

Emotional is

Focusing on people

(people care about themselves)

For instance:

Get rid of stress, tiredness, insomnia

and more at the same time!

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tory

Story is

Making people act like in a flight simulator

For instance:

<sample>

Stressed?

Tired?

Hardly focusing?

Want to

change this?

You should then consider

Magnesium

Magnesium has been

proven to help people to

Be in great

shape

Sleep better

Be able to focus

All at the

same time!

All you have to do is eat more

Magnesium

How?

Simply add to

your meals

And/or

And/or

And/or

Simply isn’t it?

Just try it to

see it work!

</sample>

You should now be ready

for the big test…

(dramatic pause)

What sticks?

Eating about 400mg (0.014 oz) of magnesium per

day allow us to have less stress, to sleep better, to

be in great shape and to get rid of focus difficulties

(candidate 1)

Or

(candidate 2)

?

You can take a few

days to think about it

(and you’ll probably be able to remember the winner…)

This presentation use research results

on magnesium which can be viewed (in

french) on: http://snipurl.com/5ep26