nearhood - hyperlocal media for neighbourhoods

Hyperlocal social media for each neighbourhood

BORNLOCAL

Photos: placeit.net

Nearhood is a hyperlocal social media and news aggregator for

neighborhoods

We live in a globalized  world.

Yes, but…

50%!

Our daily surroundings

still play a major role in

our lives…

Nearly of the economy is rooted in place

“

”

60%"€

…and in the economy.

…or to know what events, offers, services are available close to our homes.

"#We have no efficient way to be in touch with our neighbours, to follow the all the news and information relevant for where we live…

Photo: (cc) owenfinn16 http://www.flickr.com/photos/yokohamarides/8127077547/

You’ve found an abandoned bike in your yard: how do you reach out to your neighborhood to check if it belongs to someone nearby?

Your hairdressing salon in the local mall is out of bookings for the whole afternoon: how do you send out a message to people nearby that you have half-price special starting now?

City planning, police and other public authorities generate lots of information about local issues – but to keep up with that information flow as residents, we would need to follow dozens of different channels.

For companies there’s a huge variety of digital channels in general and ways of segmenting customers based on age, profession, gender, etc.

But for a local business to reach out to local residents, many are still using old-fashioned print and direct marketing.

Our  solution

We bring all locally relevant information together at one place

residents

city

localbusinesses

open  data

news  sources

otheronlineservices

We bring all locally relevant information together at one place

residents

city

localbusinesses

open  data

news  sources

otheronlineservices

It is also a hyperlocal social media for the last underserved social factor in our lifes.

However, Nearhood is not just an information channel.

Our social relations are based on three different factors

A SOCIAL MEDIA PLATFORM for the last underserved social factor

FAMILIARITY

INTEREST LOCATION

We want to be the definitive social hyperlocal service, serving all location-based social & informational needs.

Social media platforms serve our needs based on these factors

A hyperlocal social media for each

neighbourhood.

Available as an online  service…

…through mobile  app…

…and as a subscribable

newsletter  delivered  weekly  to  email with all

most important news, events & offers from

area.

All  kind  of  social  updates  

from local residents.

Numerous open  feeds are heuristically

processed to find locally relevant news and

updates

Local mobile  alerts informing

residents on local emergenices, lost

people and pets, etc.

Local alerting system can be used

also to deliver realtime  mobile  marketing.

RELEVANT

LOCAL CONTENT

other  online  services $

%DIRECTLY  TO  THE  SERVICE

&

VIA APIS & CUSTOM

HEURISTICS

'municipality

local  businesses

news  sources

residents

associations

CONTENT  SOURCES

We  combine  open  data  and    user  generated  content  to    create  a  unique  service

RELEVANT  LOCAL  

CONTENT attracts attract

€

%LOCAL  

BUSINESSESLOCAL  

RESIDENTS

VALUE  CHAIN

Hyperlocal  targeting Daily  deals

Realtime  mobile  

marketing

Business  case

Marian Salzman    

CEO, Euro RSCG Worldwide PR, North America

” I’ve come to believe, in fact, that ‘hyperlocal is the new global’ and am now more convinced than ever of the local movement’s momentum online. (…) 

Going local is also a fantastic way for businesses to show not just consumers but also employees, friends and neighbors that they are invested in the community in which they live.”

” Combining social and community features from sites such as Reddit and Twitter with open government really has potential.”

http://streetfightmag.com/2013/06/04/what-investors-look-for-in-a-hyperlocal-startup/

Alex Ferrara    

Bessemer Venture Partners

150M€Total revenue of local printed newspapers in Finland in 2011

Major business potential in local comms

2.6B£Estimated total value of UK hyperlocal advertising market

Where  are  we  now?

•Fall 2013 - Pilots in six selected neighbourhoods in Helsinki

•September 2014 - Nearhood service & app launched in Helsinki metropolitan region

•November 2014 - Nearhood launched in all Finland

FINALISTUUTISRAIVAAJA

MEDIA INNOVATION CONTEST

2013

FINALIST“IMPACT”

APPS4FINLAND

2013

WINNER“UNDERSTANDING

THE CITY” “EMBEDDING CITY

DATA IN MEDIA”

APPS4FINLAND2013

2ND PRIZEAPPS4EUROPEMANCHESTER, UK

2014

Feedback  from  our  test  users:

“I’d love to have a service where I could see all the local services in one place. So few small business have their own websites.”

“Really useful & exactly what I’ve been looking for!” “Even the smallest news are

interesting when they are from my neighborhood”

“I think it could replace the local newspapers.”

“This is much more clear than FB groups! And contents are much more varied, coming from many places – that’s a big plus.”

Founders

MIEMO  PENTTINEN

Previously  DESIGN DIRECTOR  at  Frantic,  one  of  the  LEADING DIGITAL AGENCIES  in  Finland

design + front-end

15  years  of  digital  agency  background  with  major  design  projects  for  NOKIA, MTV, HELSINGIN SANOMAT,  …

LARI  LOHIKOSKI

FOUNDER  of  leading  Finnish  online  auction  HUUTO.NET,  one  of  the  BEST KNOWN ONLINE CONSUMER BRANDS in  Finland

CEO + tech

Digital  experience  since  mid-­‐1990’s

nearhood.net ANDROID-SOVELLUS

-PALVELUSSA

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Be in touch: lari@bornlocal.fi miemo@bornlocal.fi www.bornlocal.fi