navigating ecommerce choices

Selling online hasgotten easier!

EMBRACE ECOMMERCE

Kat & MouseHISTORY

SHOULD YOU?It takes more than an

idea.

DO YOUR RESEARCH• Is there a need? • Can you compete on

price?• Do you have the time? And…

WILL THEY FIND YOU IN GOOGLE?

• Google query– Check # of results– Check strength of

competition– Check PPC

WILL THEY FIND YOU IN GOOGLE?

Example Anti-aging skin creamHow to protect my skin from aging

Example Hair straightenerHow to straighten my hair

WILL THEY FIND YOU IN GOOGLE?

WHATPLATFORM?

• Hosted/SAS• Distributed • Custom• Drop-in, Form

HOSTEDSTORES

BENEFIT: You work on running your business instead of dealing with technical issues.

– Shopify– BigCommerce– Volusion– Amazon Webstore– Godaddy, etc.

SEE COMPARISONSee Amazon storeGreat Shopify review

DISTRIBUTEDSTORES

BENEFIT: Open source so you can customize. Also cheaper.

– Magento– X-Cart– Prestashop– SEO-Cart– OsCommerce

DROP-INFORMS & BUY-NOW BUTTONS

BENEFIT: Easiest way to integrate sales into a website. Great for when you just have a handful of products.

– Paypal– Google Wallet– Formstack – Fleapay

CUSTOMSTORES

BENEFITGet anything you want.

PROBLEMIt’s completely up to you and your developers to maintain.

CMS (Wordpress, Joomla,

Drupal)

STORESBENEFITFully integrated with your CMS or blog platform. Get the benefit of the CMS features, like community, blogging, etc. Great for small stores.

PROBLEMNot as robust or feature rich – YET! No one to turn to for help except developers or unresponsive forums.

Example of Wordpress stores:Bucci SunglassesVanilla.COMpany

Compare in this order:• Features• Reviews• What’s your maintenance

plan• Price

http://www.thinkecommerce.net/

HOW TO CHOOSE?

NEEDS & RECOMMENDEDFEATURES

• POS if you need it• SEO• Promotions, Latest, Greatest• Social, Reviews• Deals, Freebies, Free Shipping• Remarketing, Email

WATCH OUT FOR

• Scalability• Security• Hidden app fees• Support fees• Discontent in forums

Shopify apps

TAKINGPAYMENTS

• It’s up to you…– Merchant Account

• Costco Elavon• Bluepay

– Gateway *authorize.net*

– SSL certificate$

TAKINGPAYMENTS

• It’s up to them…– Paypal– Built in

• Shopify• Big Commerce• Volusion• Amazon

$

TAKINGPAYMENTS

Paypal, Amazon, Google Wallet Benefits– Buyer doesn’t have to fill

out 15 fields– Less cart abandonment– Saves records in one plcae

$

WHAT HAPPENS IF YOU CHANGE YOUR MIND?

MARKETING TOOLS

• Loyalty program –Sloyalty (Shopify, BigCommerce)

• Retention Factory• Adroll• Social sharing rewards• Newsletter plugin• Affiliates• Facebook

See other Shopify apps

• If yours is an informational site as well• You don’t have a lot of products• You don’t care about cool features• You don’t mind looking after upkeep• You want to save money• You already have a Wordpress site

WHEN TO USE WORDPRESS

INCORPORATING ECOMMERCE INTO WORDPRESS – WP

CARTS5 minutes to install. Install plugin in admin.

– WooCommerce– Jigoshop– Shopp– Cart66

WooCommerce Extensions

INCORPORATING ECOMMERCE INTO WORDPRESS – Other

cartsEither put blog or shop in subdirectory• Example: vanilla.com/blog or vanilla.com/shop

Build matching skinSome stores have Wordpress plugins

SHOULD YOU?She did. And now she’s a

millionaire.

Read the story.

“I started by posting instructional videos and product reviews in Youtube. Three months later, sales increased 67%.”

QUESTIONS

OUR SERVICES GET RESULTS• Optimized Web Development

• Search Engine Optimization

• Web Market Analytics

• Pay per Click Campaigns

• Local SEO - citations, reviews

• Content Management

• Google Places Optimization

• Social Media Marketing

www.katandmouse.com (408) 647-2327

MAY 1st Campbell Community Center

MAY 1st Campbell Community Center