nat geo pitch 2016
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INTERNATIONAL REBRAND PITCH03.30.16
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THE TIME HAS COME...
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THE OPPORTUNITYIS EARNED...
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BUILT ON
GREAT BRAND EQUITY
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UNDERSTAND THE WORLDTHE WAY WE
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UNDERSTAND OURSELVESTHE WAY WE
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SEE EVERYTHINGTHE WAY WE
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WITH THE SAME
PIONEERING SPIRIT...
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WE PUSH THE EDGES...
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AND EXPAND THE
POSSIBILITIES
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WHERE SCIENCE-BASEDENTERTAINMENT HAS
LOST ITS WAY...
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WE WILL FIND ANEW WAY FORWARD
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WHEREADVENTURE
HAS GONEOVERBOARD
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WE CAN BRING BACKINTELLIGENCE
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WHEREEXPLORATION
HAS BECOMECLICHE...
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WE WILL EXPANDTHE HUMANEXPERIENCE
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E X P A N D I N G T H E H U M A N E X P E R I E N C E
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SCIENCE, ADVENTURE OR EXPLORATION CONTENT
PREMIUMCONTENT
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AND WITH THE BRAND ESSENCE IN MIND, WE CAN...
BE CINEMATIC
BE HUMAN AND EMOTIVE
BE SEAMLESS AND CONNECTED
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THE WORK
3 DIFFERENT TAKES ON
EXPANDING
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CONCEPT 01
AN EXPANDED PERSPECTIVE
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For the curious, behind every question, there is a larger world, that every answer
brings more clearly into our view. Every story is connected to our story, and
nothing is more surprising or satisfying than finding that link. We might never have
the whole picture, but every connection is meaningful.
AN EXPANDED PERSPECTIVE
CONCEPT 01
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JUXTAPOSITION OF THE BIG PICTURE PURSUIT WITH THE SMALLER MOMENTSOF PERSONAL TRIUMPH.
GUIDING PRINCIPAL
CONCEPT 01
CONNECTED | DEEPLY HUMAN | SURPRISING
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POTENTIAL TAGS
CONCEPT 01
NATIONAL GEOGRAPHICALL. WAYS. WONDER
NATIONAL GEOGRAPHICFIND YOUR ADVENTURE
NATIONAL GEOGRAPHICSEE IT TRUE
NATIONAL GEOGRAPHIC
GO INFINITE
NATIONAL GEOGRAPHICLIVE TRUE
NATIONAL GEOGRAPHICPEOPLE. PLANET. PURPOSE.
NATIONAL GEOGRAPHICTHINK AGAIN
NATIONAL GEOGRAPHICRETHINK
REFRESHREINVENTREDISCOVER
REBOOTREIGNITE
REMINDREIMAGINE
NATIONAL GEOGRAPHICLIVE THE ADVENTURE
NATIONAL GEOGRAPHICALL IN. ALL OUT.
NATIONAL GEOGRAPHICUNLIMIT YOURSELF
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CONCEPT 02
THE PATH FORWARD
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Nat Geo is a beacon in the science-based entertainment landscape, illuminating who
we are, how we arrived here, and where we are going next. Now, in a new era, defined
by new content that is more ambitious and greater in scope, that beacon shines even
brighter — with more focus — into new corners of the human experience. Cinematic
and dramatic, with brilliance and warmth of spirit, we show audiences the path forward
into new worlds of possibility with the invitation to experience them all.
THE PATH FORWA RD
CONCEPT 02
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WITH A FORWARD-FACING VISION, SHIFT THE GENREOF SCIENCE-BASED ENTERTAINMENT
GUIDING PRINCIPAL
CONCEPT 02
CINEMATIC | DRAMATIC | OPTIMISTIC
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POTENTIAL TAGS
CONCEPT 02
NATIONAL GEOGRAPHICLIVE EPIC
NATIONAL GEOGRAPHICRIDE THE EDGE
NATIONAL GEOGRAPHICTOGETHER. FORWARD.
NATIONAL GEOGRAPHICLIVE THROUGH IT
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CONCEPT 03
YOU ARE HERE
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Expanding the human experience isn’t saying “Nat Geo is here” and filing the story; it’s tellingeach and every audience member “You Are Here”. Wherever we drop a pin, we’re planting a
flag that this new era of premium content is also a new era of fan engagement. Stories won’t
begin and end with the opening and closing credits, but will spark conversations that we will
help fuel in all the places and on all the platforms where our fans live, think, and explore.
Inspiring fans who in turn inspire us, pushing our brand, and its possibilities, to new heights.
That’s what it means to expand the human experience.
YOU ARE HERE
CONCEPT 03
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PROVIDING FANS THE CONTENT AND THE TOOLS NECESSARY TOENGAGE EVEN FURTHER.
GUIDING PRINCIPAL
CONCEPT 03
INCLUSIVE | IMMEDIATE | SEAMLESS
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POTENTIAL TAGS
NATIONAL GEOGRAPHICYOU ARE THERE
NATIONAL GEOGRAPHICALL STARTS HERE
NATIONAL GEOGRAPHIC
LEAD THE WAY
NATIONAL GEOGRAPHICALL. WAYS. WONDER.
NATIONAL GEOGRAPHICLIVE AMAZING
CONCEPT 03
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THANK YOU
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