nat geo webinars public sa final
TRANSCRIPT
Bring the National Geographic
Society to your Library
New from Gale Cengage Learning
With Stephen Abram, MLS & VP
and Scott Dawson, Publisher
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ThePublic Library
Adventure
Bridging the Gap
We must position the library as a
quality resource• One that delivers the experience that users demand
in libraries which is NOT a consumer experience
• One where the searches deliver quality based on user needs and expectations and not based on commercial or special interests
• One that integrates text based resources with visual resources
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Bridging the Gap
We must position libraries understanding
of the user’s adventure• Homework doesn’t have to be a trial or un-fun
• Travel enjoyment is in the anticipation and planning
• Armchair adventurers are a public library sweet-spot
• National Geographic magazines are forever (look at your donations)
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Bridging the Gap
We must position the public library as
programs and experience• Content alone is great but isn’t sufficient
• Every collection should align with a program and user need
• Users have chosen the National Geographic experience in the homes as a membership, magazine, DVD or TV Show
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Bridging the Gap
We must position the public library as
stories and community• National Geographic has some of the most amazing
stories every written and old
• Libraries are all about stories from story time for kids to recreational reading to helping people write and public their own stories.
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Bridging the Gap
We must position the library’s
resources so users find them• Using labels and brands that users recognize
• Using widgets to populate specific resources where the user lands
• Marketing the databases as solutions to their discovery issues and problems as well as reading fiction is done
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• Brand Appeal: 98% held a positive opinion toward the National Geographic brand; 99% for the content
• Product Appeal: High level of interest (94%) and a strong likelihood to buy (65%)
• Unique Content: No comparable alternatives to the National Geographic material
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What Public Libraries are Saying
National Geographic Magazine Archive, 1888-1994
Scott Dawson, Associate Publisher
What is the National Geographic Magazine Archive?What is the National Geographic Magazine Archive?
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• Complete archive from 1888-1994• 100+ years
• 186K+ pages in 1,224 issues
• 210K+ images
• 435 map supplements
• Full text searching of all articles
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• Detailed indexing of all articles by National Geographic
• Mapped to Gale’s vocabulary
• Bedrock of an entire National Geographic virtual library
• Release date for archive: 5/17/2012
What is the National Geographic Magazine Archive?
• Brand Name: Extremely well-known and highly regarded brand.
• Content for a variety of disciplines: Supports learning and research in:
• Peoples and Cultures
• Environment
• Geography
• Science & Technology
• Animals
• Photography and journalism
• Travel
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Why the NG Magazine Archive?
• National Geographic content
• Quality
• Credible
• Accurate
• Unique
• Expand usage
• Standard library tools
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Why the NG Magazine Archive?
• Content will be used most often for educational and research purposes.
• Top Subjects:
• People and cultures
• Geography
• Environment
• Exploration and discovery
• Science & technology
• Animals
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What Public Libraries are Saying
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What Public Libraries are Saying
Terms used to describe the National Geographic brand:
Educational: 98%
Authentic: 95%
Relevant: 93%
Current: 93%
Intellectual: 89%
Serious: 86%
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Functionality and Features• Standard Library/Research Tools
• Boolean operators, proximity, wildcarding, phrase searching
• Citation Generator
• Usage Statistics
• Email link to article
• Mark items for future use
• Print current page or range of pages
•dditional features
• UI translation into a range of languages
• Search Assist
• Detailed article and image indexing from National Geographic
• Cross-search with other National Geographic material in a ‘virtual library’
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Comparison to NG DVD Option• Standard Library/Research Tools
• Boolean operators, proximity, wildcarding, phrase searching
• Citation Generator
• Usage Statistics
• Email link to article
• Mark items for future use
• Print current page or range of pages
•dditional features
• UI translation into a range of languages
• Search Assist
• Detailed article and image indexing from National Geographic
• Cross-search with other National Geographic material in a ‘virtual library’
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Comparison to NG DVD Option
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• Other drawbacks
• For use on a single computer – may not be loaded on libraries’ networks
• Content spread over 6 disks
• No remote access
• Very clunky interface
• Doesn’t use Gale’s standardized vocabulary
• Advantage
• Price
Comparison to NG DVD Option
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Jacques Cousteau – Underwater Exploration
Leading Edge Research and Exploration
Leading Edge Research and Exploration
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Dian Fossey and Jane Goodall - Primates
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Robert Ballard – The Titanic
Leading Edge Research and Exploration
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Native Peoples and Cultures
Leading Edge Research and Exploration
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Polar Exploration
Leading Edge Research and Exploration
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Coverage of Mt. Everest Expeditions
Leading Edge Research and Exploration
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Environmental Studies
Leading Edge Research and Exploration
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Archaeology and Anthropology
Leading Edge Research and Exploration
What is the National Geographic Magazine Archive?
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What is the National Geographic Magazine Archive?
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Public Libraries and National Geographic
The perfect combo! Both are:
• Trusted
• Authentic
• Adventurous
• Learning and Discovery oriented
• Relevant
Watch for more exciting announcements from Gale Cengage Learning and National Geographic
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Scott
Add closing slide with Call to Action and links to website
Warn them about the survey afterwards
I can’t stay for questions on Monday but I’m sure you can handle them
I can stay on the other days
Don’t forget to send me the links to the site for the event. I don’t have any yet.
Cheers,
Stephen
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