nanocatalysts lecture 7 partners
Post on 25-May-2015
558 Views
Preview:
TRANSCRIPT
PHOTOCATALYSTS for WATER REMEDIATION (nanocatalysts)
PI: Perena Gouma
Assoc. Professor
Lead: Jusang Lee
Graduate Student
Mentor: Clive Clayton
Director of Industry- University Center (SPIR) and Professor
• Aim to commercialize our visible light activated nanocatalysts (Nanogrids™ © )
• Invented breakthrough nanotechnology offers inexpensive, extremely fast and efficient hydrocarbon decomposition
• Uses in oil decomposition and environmental remediation (c) copyright 2011
•Industrial nano-manufacturing providers
•IP validation
•Partner/other distribution channels
(c) copyright 2011
•Suppliers of precursor material
•Building a brand •Pilot Studies
•Distribution
• New Product•Green
• Decomposes oil
•No energy cost to use
•Fast Remediation
•Recoverable
•Customizationn•Risk reduction
•Convenience/usability
•IP protection
•R&D capability
•Brand
•Expertise
•Marketing
•Distributors
•Dealers/Partners
•Marketing
•R&D costs
•Expanding their services
•Continuous/long term
•Sale of nanogrids™ © per square foot
• First to market; premium revenues
•Licensing other IP
•Remediation of Petroleum-based oil polluted water
•Manufacturing costs
Testing the Hypotheses
Building Blocks Testing
Customer Segments Oil-spill Remediation Companies
Value Propositions New Product in a Niche Market
Key Partnerships Dealers and Distributors
Key Resources IP protection/Know-How/R&D
Key Activities Pilot Scale Studies / Marketing
Customer Relationships Continuous / Expanding their Services
Channels Direct-Partner / Dealer/ Distributor
Cost Structure Manufacturing/Marketing/R&D
Revenue Streams Product Sales / IP licensing
• Came up with different packaging options for our product
• Contacted 30 potential customers about our product
• Tried to Recruit Members for IAB
• Calculated the Cost of In-House Manufacturing
• Draw a Revenue Model for Our Company
Here’s What We Did
•Rolls of fabric-like material
• Blankets
• Pads /mats
Packaging options
Our Product* Estimated Cost Existing Product in Market
Rolls of fabric-like material (Sold per square foot)
$10 U*** Oil Absorbent $ 20
Blankets (3x2 .5 feet) $50 P***Oil-Only Weighted Absorbent Blanket $ 112
Pads mat for small spill (15" x 18“)
$30 B*** INDUSTRIES Buff Oil Absorb Pads$ 51
Here’s What We Found
* Our product description: • new nanotechnology that collects & decomposes oil in water, in-situ
• It can hold oil up to 20 times its weight, floats in water, and uses sunlight to break down hydrocarbons into eco friendly products
Responses to Our Cost Survey
“I feel your purchase prices are too high for the mass of the remediation market. For a massive spill of 100,000 gallons or more, the cost would compare unfavorable with skimming and transporting for reclamation. For small spills your product is in competition with the cost of conventional absorbents plus landfill disposal. In this case, your $10 per sq. foot compares with $10-16 per ton landfill disposal.” Dan Gray, Hepaco Inc., Tucker, GA.
“I think that the pricing is right on, I think it shouldn’t be very difficult to sell the fabric, especially since its eco-friendly.Would these then, in theory, be able to be thrown in the trash along with MSW?Here on LI most of our garbage is burned, what type of off gasses are produced when these are incinerated?Also, would this product work on water/ocean/river spills?”James Cressy, Project Manager, Impact Environmental
Revenue Chart
Year 1 Year 2 Year 3 Year 40
10
20
30
40
50
60
($M)
First year revenues:20 SME of $100,000 sales/year= $2M2 LC of $1M /year =$2Mfirst year revenues : $4M
Second year revenues:75% retention of SME15 SME of $150,000 sales/year= $2.25M2 LC: $5M sales/yearsecond year revenues $7,25M
Third year revenues:maintain the domestic levels with existing customers but expand international sales to $3.5MThis will set us over $10M
Fourth year revenues:Add new line of products for existing market; expand into adjacent markets(off-site remediation; water purification; etc)Revenues to reach $50M
Payment & Order Flow
•Customer pays the invoice either directly to the company or to the dealer/distributor
Dealer
•Dealer invoices customer and delivers product•Dealer sends purchase order to the distributor for fulfillment
Customer
•Direct Sale to Customer•Sale to Dealer/Distributor
Distributor
•Distributor packages the order and ships it to customer
top related