#nalcwest - diversity best practices · your personal brand… 1. decide who you want to be 2....

#NALCWest

#NALCWest

Rounds 1 & 2 Track B:LEADERSHIP DEVELOPMENT: Build Your Professional Brand

FACILITATOR:Dee Marshall / Certified Coach, Trainer, Consultant / Diverse and Engaged

#NALCWest

#NALCWest

YOU

#NALCWest

1. What is Personal Branding2. Why you need It 3. How to create It

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┌To recognize and embrace your unique value, differentiate yourself, take control of the narrative about you and what you have to offer the world.

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┌WHY? ┌ To keep your job

┌ To up-level your career

┌ To improve your edge

┌ To manage perception/image control

┌ To increase your earnings potential

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#NALCWest

#NALCWest

Personal Branding … is packaging you (your talent, skills, ability, experience, genius, story,

struggle, gift, purpose) and presenting yourself in the public domain in a way that influences

others.

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A personal brand is a distinct identity/persona that delivers, produces, curates, innovates or

offers something of value that attracts followers/fans/tribe, consumers, clients,

business, jobs, deals and other opportunities…

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You are already a

brand┌ Create a brand intentionally/strategically

┌ Manage the narrative┌ Increase your value proposition┌ Establish a unique competitive advantage┌ Add a potential revenue/income stream/opportunity

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┌What do you want to be known for?

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Discover your expertise

What is your core genius?

What do you do well?

What do you know more than anything?

What do you know more than anyone else?

1.

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Expand Your Knowledge/Experience What do you want become an

expert in?

What else do you need to know to up-level your existing base?

What is your growth strategy?

2.

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Download/Package Your Expertise

┌ What is your best angle for packaging what you know?

┌ What do you feel “led” to create? i.e. e-book, course, signature talk, program, book

3.

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Examples…1. Articles2. Blog3. Documentary4. E-Book/Book 5. E-Magazine 6. Podcast7. Program 8. Report9. Survey/Study 10. Vlog11. White Paper/Insights Paper12. Workshop/Seminar

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Share/Publish

┌ Where can you “give/gift” or monetize?

4.

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Buy a store front

┌Where should your brand live?

┌Where does your tribe hangout?

┌Where will they go to find you?

┌

5.

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Examples…

www.YourName.com 3rd Party Website www.Name.com

Social Media Site @YourName

News, Entertainment Site

Academia (site) i.e. College/University

Professional Organization

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Create Signature StyleWhat “isms” do you own? What is consistent “you” in the way you show up? What is the look that is uniquely “you”?

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What are the thoughts, opinions you want people to formulate about you?What association and reference do you want others to attach you to?

Intentional Language Labeling

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#NALCWest

Give Up the Goods

Where can you donate/volunteer your time?Where can you serve? What cause/charity can you give expertise to or take on a “pro-bono” client?

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Monetize your expertise What is most the appealing offering you could

market to as the start of your brand? What would have the most impact?What has the highest value?

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7 Steps To Create Your Personal Brand…

1. Decide who you want to be2. Determine your “super” 3. Leverage your strength 4. Hone your craft 5. Package your expertise6. Decide where you want to live7. Be You, Do You, Honor You

#NALCWest

1. What is Personal Branding

2. Why you need It

3. How to create It

#NALCWest

Dee C. Marshall, CEO Dee@DiverseandEngaged.comwww.DiverseandEngaged.com

732-377-2049

Executive Coach | Leadership Development | Diversity Consulting

#NALCWest

Rounds 1 & 2 Track B:LEADERSHIP DEVELOPMENT: Build Your Professional Brand

FACILITATOR:Dee Marshall / Certified Coach, Trainer, Consultant / Diverse and Engaged