n proctor museum as startup feb 2016

THE MUSEUM AS STARTUP

@NancyProctor nproctor@artbma.org

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

– Eric Ries, The Lean Startup

Or, Avoiding the Zombie Apocalypse

THE BALTIMORE MUSEUM OF ART

THE CONE COLLECTION

MATISSE

65,000 PRINTS, DRAWINGS AND PHOTOGRAPHS

EUROPEAN

AMERICAN FINE AND DECORATIVE ARTS

CONTEMPORARY

TEXTILES

AFRICAN ART

ASIAN ART

LATROBE SPRING HOUSE

TWO SCULPTURE GARDENS

April 6-9, 2016

MUSEUMSANDTHEWEB.COM

THE BROAD ART MUSEUM, LOS ANGELES

THE MUSEUM OF OLD AND NEW ART (MONA)

RED INK BUSINESSES

1. Core assets can’t be sold2. Mission mandates access for all3. ‘Forever business’

MUSEUMS… SO WHAT?

NEWCITIZENSHIP.ORG.UK

Subject Consumer Citizen Dependent Independent Interdependent To For With Religious Material Spiritual Duty Rights Purpose Obey Demand Participate Receive Choose Create Command Serve Facilitate Radio Television Internet Bureaucracy Hierarchy Platform Subjective Objective Deliberative

CULTURE SHIFT

NEW INC. AT THE NEW MUSEUM

ACMI X

“There’s not a single business model… There are really a lot of opportunities and a lot of options and we just have to discover all of them.”

– Tim O’Reilly

“Businesses are historicising engines.”– Simon Denney

• Multiple models can co-exist

• Free and Freemium

• Multiplatform

• Open

• Long Tail

BUSINESS MODEL PATTERNS

FREE

Members

Donors

Free

Museum

PublicFunders

Museum

PublicFunders

Museum

PublicFunders

FREEMIUM

Visitor

Member

Donor

Visitor Member Donor

Museum

PublicFunders

MULTIPLATFORM

Gamers

PlatformsGames

MULTIPLATFORM

MULTIPLATFORM

OPEN

Closed OpenThe smart people in our field work for us. We need to work with smart people both

inside and outside our organization.To profit from R&D, we must discover it, develop it, and ship it ourselves.

External R&D can generate significant value; internal R&D is needed to claim some portion of that value.

If we conduct most of the best research in the field, we will win.

We don’t have to originate the research to benefit from it.

If we create the most or the best ideas in the field, we will win.

If we make the best use of external ideas, we will win.

We should control our innovation process, so that competitors don’t profit from our ideas.

We should profit from others’ use of our innovations, and we should buy others’ intellectual property (IP) whenever it advances our own interests.

CULTURE SHIFT

LONG TAIL

Press Preview Thu Mar

27

Presentation of #RenoirReturns

at MW2014

Seurat:

Most seen “evidence” to

dateOfficial Blog Launch

Sun Mar 30Tale 2 by

Justin Sirois

started

Traffic peak follows posting of new content

BLOG.ARTBMA.ORG

THE CONTENT BUSINESS

The Stuff

Content (IP)

Collection

“So many businesses fail… simply because they have failed to correctly define themselves.”

– John Hendricks

METRIC

COOPER-HEWITT’S PEN

THE ECONOMICS OF CURATION

• Content business

• Use of collections is a key metric (KPI)

• Multiple business model types

• Multiplatform: connect interests of audiences

• Open: create value with outside partners

• Long tail: cater to the niches

THE MUSEUM AS LEAN STARTUP

BLUE OCEAN

CONTACT ME!

• @NancyProctor

• nproctor@artbma.org

• http://www.museumsandtheweb.com/member/nancyproctor/