my sense

mySense

Micro-

camera

Micro-

projector

ProductDesign

ProductFeatures

ProductPrice

$199 direct selling

$181 to retailers

Costs&Budget

80% via retailers

direct selling:20%

Costs&Budget

$- $100.00 $200.00 $300.00 $400.00 $500.00 $600.00

2012

2013

2014

Profit

Thousands

Ye

ar

BreakEven

$14.2 million

in sales

76,080

break-even

units

TargetSegment

Primary Target Market Secondary Target Market

North America Europe

25 to 34 age group 18 to 24 age group

35 to 44 age group

$70,000 USD $50,000 – 70,000 USD

Attitudes of simplicity and ease

of use

Attitude of time saving

SurveyResults

19%

10%

7%

3%6%

55%

Annual Household Income

Under $9999

$10000 to $29999

$30000 to $49999

$50000 to $59999

$60000 to $69999

Above $70000

SurveyResults

9%

50%22%

16%

0% 3%

Advertising Media

Billboards

Internet

Magazine

Television

Radio

Newspaper

ProductLifeCycle

0-6 months

_____________

_

Product

Awareness

Predicted sales

of 58,000 units

MarketingObjective

1 year – 3 years

_____________

_

Sustain market

share

From potential

entrants

3-5 years

_____________

_

Invest in R&D

Economies of

scale and lower

production costs

MarketingMix

Seminars and Demonstrations

MarketingMix

Social Media and Online Media

PortersFiveForces

Bargaining Power of Suppliers

Threat of Substitute Products

Threat of New

Entrants

Bargaining Power of

Costumers

Degree of Rivalry

OurAffiliates

OurEnvironment

Economic recovery &

growing smartphone

market

Political Tax

Incentives