my sense
DESCRIPTION
MySenseTRANSCRIPT
![Page 1: My sense](https://reader036.vdocuments.us/reader036/viewer/2022081404/5596eb031a28abfa1d8b472f/html5/thumbnails/1.jpg)
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mySense
Micro-
camera
Micro-
projector
ProductDesign
![Page 3: My sense](https://reader036.vdocuments.us/reader036/viewer/2022081404/5596eb031a28abfa1d8b472f/html5/thumbnails/3.jpg)
ProductFeatures
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![Page 5: My sense](https://reader036.vdocuments.us/reader036/viewer/2022081404/5596eb031a28abfa1d8b472f/html5/thumbnails/5.jpg)
ProductPrice
$199 direct selling
$181 to retailers
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Costs&Budget
80% via retailers
direct selling:20%
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Costs&Budget
$- $100.00 $200.00 $300.00 $400.00 $500.00 $600.00
2012
2013
2014
Profit
Thousands
Ye
ar
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BreakEven
$14.2 million
in sales
76,080
break-even
units
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TargetSegment
Primary Target Market Secondary Target Market
North America Europe
25 to 34 age group 18 to 24 age group
35 to 44 age group
$70,000 USD $50,000 – 70,000 USD
Attitudes of simplicity and ease
of use
Attitude of time saving
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SurveyResults
19%
10%
7%
3%6%
55%
Annual Household Income
Under $9999
$10000 to $29999
$30000 to $49999
$50000 to $59999
$60000 to $69999
Above $70000
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SurveyResults
9%
50%22%
16%
0% 3%
Advertising Media
Billboards
Internet
Magazine
Television
Radio
Newspaper
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ProductLifeCycle
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0-6 months
_____________
_
Product
Awareness
Predicted sales
of 58,000 units
MarketingObjective
1 year – 3 years
_____________
_
Sustain market
share
From potential
entrants
3-5 years
_____________
_
Invest in R&D
Economies of
scale and lower
production costs
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MarketingMix
Seminars and Demonstrations
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MarketingMix
Social Media and Online Media
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PortersFiveForces
Bargaining Power of Suppliers
Threat of Substitute Products
Threat of New
Entrants
Bargaining Power of
Costumers
Degree of Rivalry
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OurAffiliates
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OurEnvironment
Economic recovery &
growing smartphone
market
Political Tax
Incentives
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