my secret sauce for building online communities
Post on 17-Oct-2014
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my secret sauce for building online communities
Arne van OosteromOctober 2010
have a brilliant idea!!
that’s all
the end.
not...
ideas are overrated
trust andpassionare underrated
think and act small
think and act smaller
be flexible and scalable
kill your babies
your ideas are no good... get over it
have fundon’t be so serious
be passionate, inspirational, courageous...a leader
keep moving...
if you stop everything stops
do the work... no one else will
no one cares about your ideas the way you do
make other people famousdon’t fake it... really want this
be a team... as much as possible
connect to the physical world...
connect to the physical world...
build a stage for people... give them a voice
or give them tools to build a stage for them selves
let people hang around and do nothing... cherish this
the quiet majority energises the active few
don’t show me the money
look for indirect business opportunities
ROI what ROI?
no one knows exactly what advertisement will do
don’t expect this from social media
it’s new marketing
try, experiment, listen and learn by doing
discover what you are trying to do... and be brutally honest
discover what people are trying to dohelp them
if you can’t do it alonecollaborate
it’s all a matter of finding the right balance... continuously
3C’s ADAPTABILITY MODEL FOR CONTINUES LEARNING... and balance
CONTEXT
CONNECTIONSCOLLABORATIONS
now start making your own secret sauce
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