my english tutor

Certified Content Patented Technology myETmyHT.com

We cannot improve

if it can’t be measured

We all know

Certified Content Patented Technology myETmyHT.com

Traditional classroom – all except one

remain passive over 95% of the time!

One-on-one is practically not possible that

way!

We kept quiet

Certified Content Patented Technology myETmyHT.com

Majority tried using the age-old

multimedia animations that are not the right

solution to facilitate speaking –

might be okay for understanding English!

Oh, No

Certified Content Patented Technology myETmyHT.com

No online Demo

No Free Trial

Too heavy multimedia to launch online

Interactively practice speaking goes beyond

multimedia!

We find

Certified Content Patented Technology myETmyHT.com

Automatic Speech Recognition (ASR) – an open

source – but the users simply cannot compare

these generic graphs manually – a user doesn’t

know on how to improve!

Some use string comparator that simply says

“yes” or “no”!

What else?

Certified Content Patented Technology myETmyHT.com

Seems like a dead-end?

Uff! Tired of trying out different possibilities!

Certified Content Patented Technology myETmyHT.com

WELCOMEHere is the solution

Certified Content Patented Technology myETmyHT.com

Asia's #1 Speaking Training Platform

Enters India

over 1mn registered users in 12th year

Certified Content Patented Technology myETmyHT.com

Online and offline Language Labs

facilitating all age groups –

kids to professionals

Certified Content Patented Technology myETmyHT.com

User-interfaces in all Indian regional languages

including Hindi and English

My English Tutor (Indian versions)

Certified Content Patented Technology myETmyHT.com

Customizable –

any course as per any syllabus –

any accent,

including neutral Indian

Choose your own tutor, content and accent

Certified Content Patented Technology myETmyHT.com

Teachers may assign “listening and

speaking” homework –

scores are auto-logged at schools

Certified Content Patented Technology myETmyHT.com

Unbiased auto-motivating personalised

facilitation –

Free from human limitations, fatigue and

errors

Certified Content Patented Technology myETmyHT.com

One-on-one ~

instant scores with

auto-personalised feedback on how to

improve the specifics

Certified Content Patented Technology myETmyHT.com

Certified Content Patented Technology myETmyHT.com

Certified Content Patented Technology myETmyHT.com

ASAS©

Patent awarded by more than half a

dozen leading governments including

those of developed western countries

Certified Content Patented Technology myETmyHT.com

ASAS© pinpoints the exact problems, which

word/ phoneme – provides instant scores

and auto-personalised detailed feedback on

how to improve the specifics

Certified Content Patented Technology myETmyHT.com

Instantly scored self-competition creating

drills using ASAS© programs the

subconscious mind unknowingly – learners

start speaking the most frequent words, unit

ideas and expressions fluidly

Certified Content Patented Technology myETmyHT.com

Drills using ASAS© helps the self-generation

of effortless endless speech – similar to the

most frequent expressions practised

Certified Content Patented Technology myETmyHT.com

ASAS© is instant as the score analysis are

done in client-side software which is

installed on user's own PC.

Certified Content Patented Technology myETmyHT.com

A typical character animation (Flash) in

MyET is only about 10k Bytes.

A typical MyET sentence in MP3 format is

also about 10k Bytes.

Certified Content Patented Technology myETmyHT.com

Tried & tested for over a decade –

Robust, reliable and bug-free –

Already used by millions

aMillions of users in the countries not so known for English speaking populace,

Indication enough MyET will have crores of users in India

Certified Content Patented Technology myETmyHT.com

Certified Content Patented Technology myETmyHT.com

Certified Content Patented Technology myETmyHT.com

Certified Content Patented Technology myETmyHT.com

Certified Content Patented Technology myETmyHT.com

Certified Content Patented Technology myETmyHT.com

Target Market

Targeting 350 million English users in India who hesitate speaking English.

source : en.wikipedia.org

English speaking is INR 5,000 cr market in India alone – we have exclusive global-

rights – propels our market size to billions of USD.

source: financialexpress.com

CBSE has recently recommended testing of English speaking and listening skills in

twelve thousand schools – adds up significantly to the above quoted market size

source: indianexpress.com

Other regulatory bodies have also started making language labs compulsory for

their affiliate universities, colleges and vocational training centres

source: aicte-india.org and dget.nic.in

Certified Content Patented Technology myETmyHT.com

The Size & Scalability

Certified Content Patented Technology myETmyHT.com

Certified Content Patented Technology myETmyHT.com

Certified Content Patented Technology myETmyHT.com

Already bundled with HP and ACER PCs in

Taiwan, China and Hong Kong etc.

Certified Content Patented Technology myETmyHT.com

Next

Education

Super

markets

Bundling with

edu-products

Recommended Prospects to have Pan-India Presence

Mobile &

Telecom

Regional

Distributorship

Academic Books

Publishers

Promotional

products

Franchise

Systems, Cyber

Cafés, Government

Bodies

Social media

Brick &

Mortar

Educational-

chainsAfter

school

services

Government

Bodies

English Seekho

Rapidex

Next

Education

Pearson

Educomp

Next Education

Pearson

EducompWords Worth

Veta

Bafel

AptechRedington

Telecom Service

Providers

PearsonBundling with music

and gift-chains

Someone with

Huge Network or

Complementary

Product

Orell

Russells

HCL Info

Ingram Micro

Speak Today

Learn

English

Competition

Probable Associates

AISECT

Mobile, TV, MID

(Mobile Internet

Device)

Schools, Col

leges, Coach

ings

DIY(Do it Yourself)

Top PC

Hardware &

Software

Distributors

Certified Content Patented Technology myETmyHT.com

Revenue Streams

i

SPVs

Royalty

Licence Fees

Margin

Govt. Projects

• Special Purpose Vehicles

• Industry/ Domain/ Vertical

• Global

• Territory (India)

• Ver.– Reg. Ind. languages

• Industry/ Domain/ Vertical

e.g. Engineering

colleges, IT, Hospitality, BF

SI, Airlines, Call-

centres, Trading, Retail etc.

• MyET – B2B & B2G

• Private servers

• Regional versions

• MyET – B2C

• MyET MINI

• Private servers

• Different MyET

versions in regional

Indian languages

• Regulatory

Authorities

• Central

• State

• PSU schools

• Semi-government

Certified Content Patented Technology myETmyHT.com

Roll-Out Strategy – Regional Distributors (RD)

Financial fit

Marketing fitOperational fitStrategic fit

●The phase wise approach is critical to the business for the financial feasibility

●Phase 1 details of the roll out is available if interested...

Certified Content Patented Technology myETmyHT.com

Training at ones own comfort zone and pace

along with choice of any Tutor and their

content including the accent –

led by just enough technology ~ Blended-learning

Connect if interested or any query

Thank you

Achieved mass-market has made ASAS© very affordable for the user now

Animated pages with rich colourful illustrations also readily available