music video - cutting to the beat

Music video Post production techniques

What were we looking at last week?

This week

We are going to look at how visual effects and video editing techniques are used in music video.

By the end of today, you

MUST understand how editing techniques can affect music videos

SHOULD understand how special effects are used in music videos

COULD understand how colour correction is used in music videos

Lets start with some video editing…

What do we mean by ‘cutting’?

Changing from one shot to another

A rhythmic sound

What does the musical term ‘beat’ mean?

How can we identify a songs beat?

How can we identify a songs beat?

By looking at the songs waveform

By listening

Where can we look at a songs waveform?

Cutting to the beat

Is a video edting technique where editors change shot (cut) on the beat of the song.

It helps to create rhythm and pace in the song.

Lets see that in action

How does cutting to the beat draw the viewer in?

Did the pace of the cutting match the rhythm of the song?

Task

Working alone

Log onto Moodle and look at this weeks section on Music videos.

Work your way through the tasks, reading the slides as you go and writing up your findings.

Start with task 1 (The Offspring).