music experiences - mobile ux london

From your desktop to your wrist How UX is shaping the way we experience music

Diana M. Mundó UX Lead, 7digital @dianam002

@dianam002

Agenda

1. The digital music market

2. 7digital - Examples of music services

3. What’s next?

@dianam002

About me

• UX Lead in 7digital

• Interactive Media Designer with a MSc in Cognitive Systems and Interactive Media

• Built physical interfaces to create and modify music in real time

• Previously UX consultant at Accenture

@dianam002

About 7digital

• 7digital is a B2B company providing platform products and services to the digital music and broadcast industries.

• We operate a robust, scalable technical infrastructure that powers music and radio services from companies such as Technics, Onkyo, HMV and will.i.am.

• We also run our own online music store and our own apps to buy, download and listen to music.

1. The digital music market

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Age 1 - Digital Piracy

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Age 2 - CD Replacement

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Age 3 - Digital Expansion

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Music sales through the ages

Age 1: Digital Piracy

Age 2: CD Replacement

Age 3: Digital Expansion

2. Examples of music services

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Music experiences

A. Music has a deep emotional value

B. Context of use:

• Devices

• Types of content

• Other people

Cross-Platform Radio

The Process

Two workshops:

1. Main stakeholders from the client side:

• Proto-personas creation

• Users’ needs

2. Potential users:

• Individual idea generation

• Group idea generation

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The user is making lots of small trips by car never gets to hear a whole program

The Problem

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Multiplatform system that allows Play/Pause for live radio

The Solution

Smartwatch

Wearables

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The BriefCreate a user journey that explains the different interactions between the wearable and web experiences for a specific persona

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- Music fan

- Tech savvy

- Blogger

- Social media consumer

- Student

- Already a user of this smartwatch

Paul

3. What’s next?

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Distribution of listener types*

*The Echo Nest presentation at SXSW March 2014

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Distribution of Listener Types*

*The Echo Nest presentation at SXSW March 2014

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Technology trends

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Things my device knows about me…

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Things my device knows about me…

Me

How do we get there?

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Re-think your competitors

Music FitnessRecommendations

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Key takeaways

1. Understand your users, understand the context of use. Use the data!

2. Work with all the information you have. Don’t isolate your app/service to the information you collect

3. Broaden the view of who your competitors are

Thanks!@dianam002

diana.mundo@7digital.com

@dianam002

Links

http://www.makeuseof.com/tag/the-evolution-of-music-consumption-how-we-got-here/

http://www.musicbusinessworldwide.com/the-uk-is-now-streaming-music-a-billion-times-a-week/

Icons Credits

• Browser by Seán Mongey from the Noun Project

• Magnifying Glass by Egidio Filippetti from the Noun Project

• Playlist by Rohith M S from the Noun Project

• Share by Patrick Trouvé from the Noun Project

• apple watch by Anusha Narvekar from the Noun Project

• Headphones by Simple Icons from the Noun Project

• Radio by Elliot Midson from the Noun Project

• hashtag by Straw Dog Design from the Noun Project

• Radio by Giuditta Valentina Gentile from the Noun Project

• iPhone by Daniel from the Noun Project

• iPad by Edward Boatman from the Noun Project

• Location by Rohith M S from the Noun Project

• Calendar by Edward Boatman from the Noun Project

• heartbeat by Creative Stall from the Noun Project

• mp3 player by riyazali from the Noun Project

• sisters by Marie Van den Broeck from the Noun Project

• person by Kris Brauer from the Noun Project

• Man by Nisarg Raval from the Noun Project