ux london 2013
DESCRIPTION
This is a summary of the UX London 2013 conference. It was clear that the Lean startup movement had had great impact on the UX community, and that many teams were doing Agile development inspired by Lean principles.TRANSCRIPT
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UX London 2013
UX London 2013 in one sentence:
”Get it out there”
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UX London 2013
Tom HulmeDesign director at IDEO
• What can we learn from urban design?
• Desire paths• Don’t fight the needs,
remove the friction!• Launch to learn
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UX London 2013
Ben TerrettHead of design at Government Digital Service
• A new team within Cabinet office
• Gov.uk • Single place of information• Consistent design• Driven by user need
• No prototyping, launch to test
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UX London 2013
Genevieve BellDirector of user experience at Intel
• Intel said: ”We think we need to understand people outside out building” and hired an anthropologist
• New technology is always met with fear and wonder
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UX London 2013
Tim MalbonFounding partner of Made by many
• The challenge of new digital services that are never finished
• Experience of going agile but missing the eye of the user
• Skype in the classroom
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UX London 2013
Jeff GothelfManaging director at Neo, author of ”Lean UX”
• Requirements are actually assumptions
• You need to experiment to validate the assumptions
• Minimize waste by practicing Lean principles
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UX London 2013
Summary
”Get it out there”
”Launch to learn”
”Iterate fast”
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UX London 2013