music and media communications

Presenters

Charles AguillonAssociate Principal for Teaching & Learning

Georgetown East View HS, Georgetown ISD

Kay PaytonChoral Director

Hendrickson HS, Pflugerville ISD

Tracy LaughlinSenior Project Manager

Resources for Learning

Agenda

10:00-10:30 Introduction and Background

10:30-10:50 7E Model

10:50-11:05 Break

11:05-11:35 Module 1—Aural Culture and Identity

11:35-12:05 Module 2—Imagination and Ideas

12:05-1:00 Lunch

1:00-1:15 Module 3—Careers in Music

1:15-1:30 Module 4—Social Relevance and Community

1:30-2:00 Lessons Learned, Wrap Up, Questions

What are your initial thoughts when you think of music and technology?

Would you describe yourself as “tech savvy”?

When you see this music lab, does it make you want to:

A: Scream

B. Laugh

C. Learn more

How many of you are a little anxious when you think of teaching music and technology?

How many of you are anxious when you think of the future of music education?

How many of you are anxious when you think about what the future may hold for your students?

Students Face Big Challenges

• Global competition for skilled workers—a war for “talent”

• Jobs in vertical markets that don’t exist yet

• A growing service economy and knowledge work

• An increased need for entrepreneurial skills

Schools Face Big Challenges

“Nearly half (47%) of former students surveyed said a major factor in their decision to drop out was that classes were not interesting.”

“70% of teachers and 68% of principals felt connecting classroom learning to real-world experiences would help a lot in reducing the number of dropouts.”

Fine Arts Educators Face Big Challenges

• Budget cuts

• Students overwhelmed or disengaged

• Lack of parent and community involvement

• Educating others on your campus as to the value of what you do

• Connecting to your colleagues & sharing resources

We are losing our students to boredom and lack of relevance.

The arts can provide solutions to address many of the challenges faced by schools today.

New technologies are changing the way we do everything.

Arts and Digital Media Series

• Designed to teach 21st century workforce skills in the creative media arts

• 2009-12 Art and Media Communications I and II

• 2011-13 Music and Media Communications I

• 2012-14 Theatre, Dance

Texas Policy Support: Standards

Texas Essential Knowledge and Skills for Fine Arts

Texas Essential Knowledge and Skills for Technology Applications

Texas College and Career Readiness Standards

Music and Media Communications

Creates relevancy

Teaches vital workforce skills

Provides integrationopportunities

TEA-Approved Innovative Course

• Course pilot: 2012-2013 school year

• PEIMS Code: N1170160

• Abbreviation: MUMECOM

• State elective credit (1.0)

• Grades 9-12

Music and Media Communications

• Open to students not participating in traditional music classes/groups

• Explores student interests and connections to music

• Uses technology applications for listening, sharing, recording, composing, making music

• Analyzes music in contemporary contexts/media

• Introduces music-related professions

Music and Media Communications

Essential Knowledge and Skills

1.) Perception & Information Acquisition

2.) Creative Expression & Communication

3.) Historical/Cultural Studies

4.) Response, Evaluation, & Media Literacy

7E Lesson Framework

7E FrameworkElicit—Access prior knowledge

Engage—Stimulate interest/thinking

Explore—Observe, experiment, interpret

Explain—Introduce models, vocab, rules, theories

Elaborate—Apply knowledge to new domains

Evaluate—Assess learning (formative/summative)

Extend—Provide new challenges for application

7E Example: Pitch, Chords, Rhythm

Elicit

Engage

Explore

Explain

Elaborate

Evaluate

Extend

The Times Are A Changin’

How has access to music changed for the typical consumer over the last several decades?

At your tables discuss the following:• When did you last see a 78, 45, 33 1/3, 8 track?• Did you listen to your radio on the way to this

conference? Tuning in local or Sirrius/XM?• Do you listen to music on an iPod/iPad?• Is the music you listen to “ripped” or

downloaded?

A different approach to technology integration…

Module 1: Aural Culture and Identity

Module 1: Aural Culture and Identity• Foundational musical concepts/vocab

• Musical genres, styles, components

• Music history overview

• Music and media industry developments

• Copyright issues

• Basic presentation, online research, blogging

Module 1

Lesson 1—Music of My Life, Part 1

Lesson 2—Music of My Life, Part 2

Lesson 3—Creating a Musical Timeline

Module 1: Music of My Life-Part 1

• Musical vocabulary

• What do we hear in our everyday life?

• How do we compare/contrast what we hear?

Module 1: Music of My Life-Part 1

• Break into groups of 3-4

• Look at your assigned URLs and complete the worksheet.

• Marching Band: http://listeninglab.stantons.com/marching-band/• Choral Music: www.carlfischer.com/partbypart/brilee/3partmxd.html• Symphony Concert: www.myspace.com/chicagosymphony,

http://www.radiosymphony.com/• Broadway Music: http://www.mtishows.com/find_a_show.asp

• Be prepared to discuss your findings!

Module 1: Music of My Life-Part 2

• Billboard Charts

• How did popular music become popular?

• Compare and contrast genres

• What was popular on my birthday?

• Soundtrack of my life

• http://www.billboard.com/soyl/wizard#/soyl/edit?e=&t=Got%20Married&d=1976-8-21/#intro

Module 1: Musical Timelines

• Musical timeline with list of composers from each of the main historical periods

• Groups are assigned a genre and listen to music they choose from a list of classical music websites.

• Each group makes a presentation on their genre.

Module 2: Imagination and Ideas

Module 2: Imagination and Ideas

• Examine emotional components of music

• Analyze music in media

• Organize and create musical phrases

• Experiment with notation/composition

• Investigate intellectual property concerns

• Research the role of music across cultures

• Use editing/notation software, podcasts

Module 2: Imagination and Ideas

Lesson 1: The Possibilities of Digital Sound

Lesson 2: Music and the Message

Lesson 3: Capture Your Ideas

Lesson 4: Music and Society

Module 2: Possibilities of Digital Sound

Digitize Me! http://www.youtube.com/watch?v=S0FzjETQsQc

•Bring this lesson to their world!

•Engage students in dialogue about their devices, etc.

•Quick survey: How many digital devices do you have in your home? 2, 3,.........

•If we place that much emphasis on digital devices, why do we try to stifle what students use at school?

Module 2: Possibilities of Digital Sound• The first lesson in this module encourages

students to explore techniques to create new versions of digital music.

• Students also listen critically to make connections between various music files and decide how they might aurally fit together.

• This next activity demonstrates what type of product students will create using and editing sound clips using the free software “Audacity.”

• How many of you are familiar with “Audacity?” • What do you think of the learning curve?

Module 2: Possibilities of Digital Sound

• Let’s take a brief look at Audacity http://audacity.sourceforge.net/

Module 2: Music and the Message

• This lesson focuses on having students analyze music and how it conveys different types of messages.

• You have a handout titled: KEY QUESTIONS TO ASK WHEN ANALYZING MEDIA MESSAGES

• Let’s look at the video and go through the handout http://www.youtube.com/watch?v=mLRhsxJ8_GE

Module 2: Capture Your Ideas

Lesson 3:• Students begin looking at some basic

notation concepts• Projects have students creating

compositions using Finale NotePad• How many of you have used Finale

NotePad?

http://www.finalemusic.com/notepad/default.aspx

Module 2: Capture Your Ideas

• Students will

explore by

importing the

familiar “Ode to Joy”

theme• There is a

“quick start”

tutorial to get

students started!

Module 2: Capture Your Ideas

ACTIVITY:

•If you have a computer, download Finale NotePad and let’s see how quick it is for students to explore!

OR

•Watch me demonstrate!

Module 2: Music and Society

• Reflect on the impact of technology on music and how communities distribute and share music

• Explore the uses of the podcast as a communication tool

• Compare and contrast the cultural role and influence of music across cultures

• Use knowledge of composition or musical editing to create a short theme song for podcast projects

• Share podcasts through blogs or other online distribution channels

Module 3: Careers in Music—Collaboration and Communication

Module 3: Careers in Music

• Performance/writing, business/management, recording/technical, gaming/new media

• Research opportunities, skills, education

• Work in industry-appropriate roles to create collaborative products

• Virtual field trips/guest speakers

Module 3: Careers in Music

Lesson 1: Music Avocations

Lesson 2: Performance and Management

Lesson 3: Technical Professions

Lesson 4: New Media

Module 3: Sample Activity

How many artists can you connect to their accomplishments?

H 1. Dolly Parton

D 2. Lionel Ritchie

A 3. Leonard Bernstein

J 4. Ricky Skaggs

O 5. Christina Perri

K 6. John Williams

I 7. Beverly Sills

N 8. Eric Whitacre

C 9. Ryan Seacrest

G 10. Stephen Curtis Chapman

B 11. Benny Goodman

F 12. Arthur Fiedler

L 13. Luther Vandross

E 14. Billie Holiday

M 15. Hans Zimmer

Module 3: Careers in Music

• Careers in Music website www.careersinmusic.com

• Degree programs– Austin Community College Commercial Music

Management Program http://www.austincc.edu/cmusic/

– Texas State University Sound Recording Technology Program http://www.txstate.edu/music/srt/about/overview.html

Module 3: Careers in Music

• Participate in projects in industry-appropriate roles– Create a promotional plan for a community

arts event– Produce a concert at school– Record a live performance and mix audio

clips– Create a proposal for a video game with

background or theme music

Module 4—Social Relevance and Community (PSA Video)

Module 4: Social Relevance and Community

• Examine music in social change messaging

• Identify key message for target audience

• Develop audio/video components of PSA

• Identify/compose music for target audience

• Present and collect data on impact

Module 4: Social Relevance and Community

Lesson 1: Idea Generation and Planning

Lesson 2: Production

Lesson 3: Presentation and Evaluation

Capstone Project

Public Service Announcements

MMC I

• Pilot in 2012-13 school year

• Offer training statewide in 2013

Lessons Learned continued

• Work with tech staff in advance

• Download, test, practice using software

• Don’t forget the small stuff—where to save files

• Create weblists in advance

• Review best practices in social media

• Don’t be afraid of loud and messy group work

http://www.txartandmedia.org/

Technology & Software

• Computers• Projector• MP3 recorders• Digital cameras• Internet connection• Blogging software•Audacity• Finale Note Pad•imovie/Movie Maker

Contact Information-TCT

Texas Cultural Trust http://txculturaltrust.org/

Amy Barbee, Executive Directorabarbee@txculturaltrust.org

Caroline Hammond, Project Managerchammond@txculturaltrust.org

Contact Information-RFL

Resources for Learningwww.resourcesforlearning.net

Tracy LaughlinTracyL@resourcesforlearning.net

Charles Aguilloncharles.aguillon@gmail.com

Kay Paytonutmom@austin.rr.com

http://www.txartandmedia.org/