Mobile Communications Social Media

Smart Phones

Vishesh TandonMKTG 4226R

has social media usage

via mobile phones

impacted

YOU?

The Commercial Opportunity

3 key features:

Implied and consistent imagery of mobile phones

Self Bank Mobile: Mobile phone’s will be primary connection tool to the internet in 2020

AND…

The Commercial Opportunity

“The computer in your cell phone today is a million times cheaper and a thousand times more powerful and about a hundred thousand times smaller (than the one computer at MIT in 1965). So what used to fit in a building now fits in your pocket, what fits in your pocket now will fit inside a blood cell in 25 years”

- Ray Kerzweil, futurist

The Commercial Opportunity

How It Changed Everything!

“Social Media is a natural sweet spot…since mobile devices are at the center of how people communicate with their [network of colleagues]… increasingly by accessing social networking sites

via a mobile browser”

- Mark Donovan, VP of Mobile-Comscore

Fun metrics (as of Jan 2010):

More than 25 million Facebook users accessed it via mobile devices

Phone usage jumped by 112% for Facebook & 347% for Twitter

M-Commerce Today!

More than 230 mobile operators in 64 countries working to deploy and promote Facebook and Twitter mobile products

iPhone, Blackberry and Android Apps

Increasingly, site operators are adapting to mobile-accessible formats

Fastest-growing sector in 2011 (US)

Expanding 53.7% y-t-y to $3.39 billion

Ads segment soaring 60.9%

Marketing segment expanding 46.2%

Utility’s Who & How

Utility’s Who & How

Utility’s Who & How

According to Efficient Frontier:

Spending on social media advertising is now an additive facet in existing budgets rather than subtracting from other digital media channels

The Next Big Thing?

The only thing ballooning faster than mobile advertising budgets

is the mobile advertiser’s interest in

social media.

References

Kaplan, Andreas M., and Micahel Hainlein. Users of the World, Unite! The Challenges and Opportunities of Social Media. Paris: Elsevier, 2009. Print.

J, Preethi. "VCCircle." Mobile Advertising Picking Up Pace In India: InMobi CEO. Mosaic Media Ventures Pvt Ltd.,

12 Apr. 2011. Web. 01 Mar. 2012. <http://www.vccircle.com/500/news/mobile-advertising-picking-up-pace-in-india-inmobi-ceo>.

"Facebook and Twitter Access via Mobile Browser Grows by Triple Digits." ComScore. COMSCORE Inc., Mar. 2009. Web. 27 Feb. 2012. <http://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_Twitter_Access_voa_Mobile_

Browser_Grows_by_Triple-Digits>.

Thank youfor Listening! :D