museum as platform
Post on 16-Nov-2014
2.146 Views
Preview:
DESCRIPTION
TRANSCRIPT
Museum as Platform:Envisioning Visitors asCreators & Contributors
Matthew FisherPresident, Night Kitchen Interactive
Join us on twitter. Tweet with #aam09
Tweet your questions & comments #aam09
skepticalvoice sounds complicated… #aam09 Less than a second ago
Museum as Platform
Online exhibits that showcase creative
responses to collections and encourage
visitors to participate in the dialog.
Continuum of Voice and Authority
Museum as Platform: A Hybrid Model
Conventional online exhibits
Authoritative Voice
curiousattendee hmm… Not sure I get it. Like to see examples. #aam09 Less than a second ago
Visitor-as-Curator
Crowdsourced
Museum-Curated
Multiplicity of viewpoints
Visitors create and contribute
Delaware Art Museum: Art of Storytelling, Curated Original Stories
Curated Original Stories
“Picture a Story” Educational Activity
Picture a Story educational
activity
Submit Stories to Art of Storytelling’s online collection
Submit Stories to online collection
Experience stories in the online collection
online collection of Visitor Stories
Smithsonian Photography Initiative: click! photography changes everything
Smithsonian’s Click!
Photography Changes
Everything
Creating a collaborative view of photography
Expert narratives create a
collaborative view of
photography
Inviting visitors to submit their own stories
Invites visitors to submit stories
Visitor stories appear alongside curated stories
Visitor stories appear alongside
curated stories
Smithsonian National Museum of American History:Star-spangled banner online exhibit
Smithsonian Museum of American
History
A blend of traditional and curatorial narratives
Blend of traditional curatorial
narrative…
Oh Say Can You Sing? Youtube national anthem singing contest
And visitor content: YouTube
singing contest
Flag mosaic of visitor stories from Flickr
Flag mosaic of visitor stories
from flickr
Rosenbach Museum and Library:21st Century Abe
Rosenbach Museum and Library’s 21st Century Abe
Combining traditional and historical narratives
Combines traditional historical
narratives…
Presenting creative responses by an artist, musician and comedy troupe
… with creative responses by an
artist, rock musician and
comedy troupe
Visitors can submit their own examples of “Found Abe”
Invites the visitor to submit
“Found Abe” sightings
Creative activities include a poster-making contest
And creative activities: poster-making contest
University of Michigan Museum of Art:Dialogtable
UMMA dialogtable interactive installation
Visitors can explore creative responses to collectionsVisitors explore
creative responses to collections
Movies were inspired and created by artists and community members
From Dancers to artists, facebook-style profiles and art making demos
Visitors can submit new movie ideas on the Dialogtable’s website
Visitors submit new movie ideas
via a website
SFMOMA:Country Dog Gentlemen Travel to Extraordinary Worlds
SFMOMA touch screen
kiosk and website
Animated stories about modern artworks
Animated stories about modern
artworks
Educational activities let visitors make creative responsesEducational activities for
visitors to create responses to
works…
Creative responses can be submitted to the SFMOMA Website
… and submit their creative
responses to the SFMOMA website
skepticalvoice STILL sounds complicated – why bother? #aam09 Less than a second ago
Museum as Platform
Online exhibits that showcase creative
responses to collections and encourage
visitors to participate in the dialog.
Challenges
Trust, Effort Audience
CONCLUSION 1. Libraries and museums evoke consistent, extraordinary public trust among diverse adult users.
Internet Use related to in-person visits
… internet use is positively related to in-person visits to museums and libraries…
Effort
• Collaboration is messy
• New processes, guidelines and management
• More time to produce
• Requires moderation
skepticalvoice sounds like it could be a major headache… #aam09 Less than a second ago
Audience
Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
Addressing the Challenges
Trust Effort Audience
Addressing Trust IssuesTo what extent do you trust the following forms of advertising? (% responding “trust completely” or “trust somewhat”)
%
Word of mouth 78
Newspapers 63
Consumer opinions posted online 61Brand websites 60
TV 56
Magazines 56
Radio 54
Brand sponsorships 49
Email (I signed up for) 49
Ads before movies 38
Search engine ads 34
Online banner ads 26
Text ads on mobile phones 18
Average Trust Response 49Source: Neilsen Trust in Advertising Report, October 2007
execdirect can u compare a van gogh wall label to a shampoo ad? #aam09 Less than a second ago
Addressing Trust Issues
open, inclusive, trustworthy experience by
balancing authoritative museum narratives
and visitor-contributed voices
Addressing Effort
• Collaboration does take time
• Tools make it infinitely more feasible
• Museums can produce something beyond typical limits
• A richer array of responses to collections
learnedPhd Who says visitor voices are richer than my expert voice? #aam09 Less than a second ago
Addressing Audience: 18-24
Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
youngandhip embrace our creative input and we’ll built it ourselves! #aam09 Less than a second ago
Addressing Audience: 12-17
64% of online teens ages 12-17 have
participated in one or more among a wide
range of content-creating activities on the
internet.
- The Pew Internet & American Life Project December 2007
exhibitcurator but what about exhibits for the general public? #aam09 Less than a second ago
Conventional Online Exhibit versus…
CONVENTIONALONLINE EXHIBIT
SPECTATORS
Online Exhibit Encouraging Social Participation
SPECTATE
JOIN
COLLECT
CRITIQUE
CREATE
THE BOTTOM LINEexecdirect well, that’s cool. But what about bringing folks in the door? #aam09 Less than a second ago
Philadelphia Cultural Engagement Index
Creative Personal Practice Audience-Based Attendance
- Philadelphia Cultural Engagement Index, Greater Philadelphia Cultural Alliance, March 2009
• Dancing/Singing
• Taking Artistic Photos
• Curating photos
• Museums
• Cultural Institutions
• Live Performances
Philadelphia Cultural Engagement Index
More Creative Practice = More Attendance
obviousplant awesome presentation, dude! #aam09 Less than a second ago
Encouraging creative participation
in visitors online will also lead to
greater visitation onsite
top related