museum as platform: envisioning visitors as creators & contributors

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Installation View of Smithsonian Photography

Exhibition Art Section, by Thomas Smillie, SIAHayden Survey Party Picnicking, by William Henry

Jackson, 1872, Smithsonian Institution Archives

Bodianus rufus, Juvenile (Spanish Hogfish)

Belize Larval-Fish Group 2005

Neptune, False-Color Image, National Air and Space

Museum, Center for Earth and Planetary Sciences

Daguerreotype of Architect's Model of the Smithsonian Institution Castle, Unidentified

photographer,1846, National Museum of American History, Behring Center, Division of

Information Technology and Communications

goals

Host a discussion about photography AND

• anthropology

• Astrophysics

• dating

• media

• medicine

• philosophy

• sports, etc.

Make it inclusive … cross-disciplinary, many perspectives

Relate it to Smithsonian Photo Collections

challenges

Include many voices AND maintain click! ideas

click! is more about photo context than content

When your audience is everyone, how do you reach them?

visitor contributed content (6 mos.)

Source Submitted Accepted % Accepted : Submitted

Pre-Launch:

National Writing

Project

17 3 17%

Launch 17 5 29%

CFE:

Inauguration

3 0 0%

CFE: Women’s

History Month

6 1 16%

Other * 79 0 0%

Total 120 9** 6%

*Majority submitted via Flickr

** In 6 month time frame

stats

February 2009 March 2009

Visits: 23,937 Visits: 54,368

Avg. Visit Duration: 0:20:28 Avg. Visit Duration: 0:20:03

Page Views: 63,428 Page Views: 91,925

are we reaching creators?

Forrester's Social Technographics®

curator’s perspective

QUESTION: Have submissions from the general public

enhanced/contributed to your curatorial goals for click! I?

ANSWER: When they’ve been good, they have…Since we see so

many pictures, and spend so much time either looking and not

looking at them, it’s a BIG challenge to get people to take a step back and to try and figure out how and why they work… Which is

why we’re working so hard to get beyond the “cool picture”

discourse.

Marvin Heiferman, Curator, click! photography changes

everything

staff effort for public submissions

Marketing 14 hrs/week

Monitoring 4 hrs/week

Curatorial Minimal

open questions

Will thematic calls-for-entry along with targeted marketing get

the stories?

Are we asking for too much?

how can we include the rest?

click.s i .edu