municipal engagement: to ontario public libraries marketing thinktank

The ring is just the beginning

Rebecca Jones, MLSrebecca@dysartjones.com

Municipal Engagement

WTF?

Engaged?

AlignedMeaningful

RelationshipInfluential Position

Long-term

Productive

Influential

Fun

Urgency

What’s impacting our Iceberg?

What’s the Library’s level of involvement in City plans?

How many times is the Library mentioned Municipal

plans?In what context is it mentioned?

Engaged?

AlignedMeaningful

RelationshipInfluential Position

Libraries as community leaders

“Leadership is a process of social influence through which one person is able to enlist the aid and support of others in the accomplishment of a common task.”

Chemers, M. (1997). An integrative theory of leadership.

Mahwah, NJ: Lawrence Erlbaum Associates. p. 1.

Thanks to Dr. Ken Haycock, Marshall School of Business, University of Southern California

The Influential Keller & Berry, 2003

Some underlying principles

Passionate, informed, well-connected, articulate people with broad social networks, to whom others look for advice & recommendations

“Talkers”

Effective influencers tend to be:

“Expert” in a specific domain

“Early Adopters” or certainly know how to build relationships with early adopters to move change through

Opinion leaders Knowledgeable about

the issues being dealt with

Viewed as trustworthy With connections Use their knowledge

& connections to help others

Curious

So what are your

challenges?

Alignment, acquaintances, awareness

“20 minutes to catch up with you about your priorities this year.”

“What are your priorities or what are you & your department focusing on this year? Now? This quarter?”

“What do you see as the real issues?”

Know their pain points, their happy points & their prickly points

Stakeholders or colleagues

Name Position

How well do you know them?

What are their

goals?

What do they know about you?

About the library?

Wooing

To know “things” you must know “people” Before you raise an issue, shake a hand One idea, one ally, one email, one conversation,

one meeting, one presentation at a time

“You cannot antagonize and influence at the same time.”

J.S. Knox

Relationships

Long-term

Productive

Influential

Fun

Thank you

rebecca@dysartjones.com