municipal engagement: to ontario public libraries marketing thinktank
DESCRIPTION
Presentation to Ontario Public Libraries Marketing ThinkTank in September 2013TRANSCRIPT
WTF?
Engaged?
AlignedMeaningful
RelationshipInfluential Position
Long-term
Productive
Influential
Fun
Urgency
What’s impacting our Iceberg?
What’s the Library’s level of involvement in City plans?
How many times is the Library mentioned Municipal
plans?In what context is it mentioned?
Engaged?
AlignedMeaningful
RelationshipInfluential Position
Libraries as community leaders
“Leadership is a process of social influence through which one person is able to enlist the aid and support of others in the accomplishment of a common task.”
Chemers, M. (1997). An integrative theory of leadership.
Mahwah, NJ: Lawrence Erlbaum Associates. p. 1.
Thanks to Dr. Ken Haycock, Marshall School of Business, University of Southern California
The Influential Keller & Berry, 2003
Some underlying principles
Passionate, informed, well-connected, articulate people with broad social networks, to whom others look for advice & recommendations
“Talkers”
Effective influencers tend to be:
“Expert” in a specific domain
“Early Adopters” or certainly know how to build relationships with early adopters to move change through
Opinion leaders Knowledgeable about
the issues being dealt with
Viewed as trustworthy With connections Use their knowledge
& connections to help others
Curious
So what are your
challenges?
Alignment, acquaintances, awareness
“20 minutes to catch up with you about your priorities this year.”
“What are your priorities or what are you & your department focusing on this year? Now? This quarter?”
“What do you see as the real issues?”
Know their pain points, their happy points & their prickly points
Stakeholders or colleagues
Name Position
How well do you know them?
What are their
goals?
What do they know about you?
About the library?
Wooing
To know “things” you must know “people” Before you raise an issue, shake a hand One idea, one ally, one email, one conversation,
one meeting, one presentation at a time
“You cannot antagonize and influence at the same time.”
J.S. Knox
Relationships
Long-term
Productive
Influential
Fun
