multimedia story telling
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Multimedia Story Telling
By Mark TatgeE.W. Scripps Visiting Professor, Ohio University
Produced by DeadlineReporter LLC All Rights Reserved
Today’s Topics
Introduction Story telling Framing stories Deciding an approach Example of US Airways Flight 1549 Critique of Multimedia projects
Author & Award winning Investigative Reporter
Web, video, print editor and content developer
Source: Forbes Magazine
National TV Commentator
CNN, MSNBC, CNBC, FOX, PBS, ABC News
Source: Fox News
The Power of Video
http://www.youtube.com/watch?v=fMibXJjx_DE
Best way to tell stories
Rule No. 1: Define the story: What are we trying to portray
Two-step process
Decide the story “Frame.” Decide what media to use.
Framing the Approach
Most stories don’t tell themselves.
We need a roadmapWhere are we headed? What is our theme? Who is our protagonist?
Framing Stories
Framing involves finding a way to tell a particular story – deciding the best approach in terms of reporting the story.
Developing “the Frame”
Read other publications. Talk to people Good stories come from developing
a “frame of mind” about a topic. Must have
a) Experienceb) Knowledgec) Test your idead) Reformulate your hypothesis.
Every story has a frame
Historical (Time) – Now vs. Past. Scope – Big picture vs. small picture. Reasons – Why is this happening? Impacts – Consequences of
development. Future – Down the road.
Once we have the frame …
We can decide what sort of media to use to tell the story …
Picking Multimedia elements
Building blocksPeople ? Places ? Events? Is it visual ? Is there movement? Is it complicated? Does it require explanation?
Using multiple approachesAnatomy of a plane crash Video Interviews with passengers Graphics or slides - what happened
in the moments before the plane crashed.
Cockpit recorder tape – voiceover. Story – Text discussing tighter
regulations being proposed in Congress to prevent future crashes.
US Airways 1549 Crash Landing
US Airways Flight 1549 crash-landed in the Hudson River on Jan. 15, 2009Source: The New York Times
What is the best way to tell the story of a plane crash?
Print & Web Text
Print remains a powerful way to reach readers. But today we have many more ways to tell a story
Source: New York Daily News
Graphics, Computer animation
http://www.youtube.com/watch?v=jZPvVwvX_Nc
http://www.youtube.com/watch?v=rSLBXo_M0MY
Reconstruction of the crash reconstructed using tower tapes
Web: Think Interactive
Source: The New York Timeshttp://www.nytimes.com/interactive/2009/01/15/nyregion/20090115-plane-crash-970.html?scp=1&sq=US%20Airways%201549&st=cse
Honey – “I’m might be late for dinner. I am sitting in the Hudson after crash landing.”
Involve Readers Social media, blogs, Facebook – viewer generated
content – connects to audience
Source: New York Times
Podcast – audio tapes
Source: Fox News
Good story telling starts with shoe leather reporting Research Interviews Reports Documents Developing
sources
Source: Google Images
Accuracy and ethics
Basic reporting dictates: Accuracy. All facts should be checked,
rechecked. Must be ethical. Must be honest . Must be transparent. Must not violate copyright law.
Multimedia challenge
Rule No. 2: Don’t let the technology takeover the story
Multimedia Examples
The Meat Packer
http://www.youtube.com/watch?v=7YPq6mvNe2k
Fast Food
http://www.jenevans86.blogspot.com/
The End
E.W. Scripps School of Journalism at Ohio University
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