m:\social media\social media workshops\step into social media july 2010
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Sue AnstissJuly 2010
Step into Social Media
First newspaper published
Computer1970175
21916 1930’
s2010
TVRadio
• Quick bit about you...• Your experience of social
media?• What you’d like from today?
The old communication model
was a monologue.
3000The average person is exposed to
advertising messages/day
The new communication model
is a dialogue.
What is social media?
People using tools(like blogs and video)
& sites (like Facebook and Flickr)
to share content and have conversations
online.
Whyshould
we care
BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS
Nielsen, Global Faces & Networked Places, 2009
Photo by sinulog 2006 at Flickr
BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL
EMAILNielsen, Global Faces & Networked Places, 2009
Selectives
Mavens
ButterfliesWallflowers
Engagement dbase July 2009 – Top100 BrandsWetpaint & Allimeter
Engagement correlates with performance
But how do we get
started?
1. Have a strategy
2. Listen
3. Engage
Immerse yourself in the conversations.
(any or all of the above are a good place to start!)
Relinquishcontrol
4. Give generously
social > media
Hint: Share some stuff.
5. Measure results
www.google.com/analytics
YouTube analytics
Facebook offers unique analyticsStandard Reporting
Standard Impression, Clicks, Video Plays
Facebook Enhanced Reporting
Engagement report
Lexicon measures ‘buzz’ and sentiment on Facebook
Page report
Pulse Data reports the interests of your fans
Questions so far
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services
The conversations are powered by…
(…just to name a few)
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services
The conversations are powered by…
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services
The conversations are powered by…
13 HOURS
Picture from www.pujoproductions.net
The amount of video uploaded to YouTube every minute.
100,000,000 The number of YouTube videos viewed per day
412.3 YEARS
Photo by www.redbubble.com
The length of time it would take to view every YouTube video
83% have watched video clips
Using YouTube for business
10 great ideas!
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services
The conversations are powered by…
57% have
joined a social network
Photo’s Events Video Comments Groups Messages Pages Applications
500 million users
100+ million MOBILE
WORLDWIDE
Over 24 million users
11+ million daily
UK STATS
Over 55 million members
In over 200 countries around the world
A new member joins LinkedIn every second
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services
The conversations are powered by…
4,000,000,000The number of photos archived on Flickr.com
- October 2009
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services
The conversations are powered by…
200,000,000 blogs
Source: Universal McCann Comparative Study on Social Media Trends April 2008
73% of active online users have read a
blog
36% think more positively about companies that have blogs
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services
The conversations are powered by…
1,105% year on year growth
Nearly 75 million people visited the Twitter site in January 2010…
1.2 billion Tweets – in January 2010
tools
Who I follow…
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis• Geo-location Services
The conversations are powered by…
Geo-location services
Branded geo-location services
Some things to do
IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.
Photo by arlen at
Flickr.com
HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA
CAN HELP
IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
NEVERFORGET THE BASICRULES
RULE #1 : HAVE A STRATEGY
Photo by Utne.com
HOPE IS NOT A STRATEGY.
RULE #2: LISTEN
RULE #3. ENGAGE
RULE #4 : BE GENEROUS
RULE #5 : MEASURE
• Audience
• Engagement
• Loyalty
• Influence
• Action
Food for thought...
“Marketing”
“Advertising”
“Public Relations”
“Social Media Marketing”
Testing the Methodology
“White Christmas”
Some reading material...
Sue Anstiss 01628 630363
sue@promotepr.com@sueanstiss
http://uk.linkedin.com/in/sueanstiss
www.promotepr.com
Grateful thanks for help with my slides to:http://bonafidemarketinggenius.com
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