The Night School

School is in

session!

The Night School Social Media Workshops

The end of 2019 & start of 2020 saw our RSM Academy Social Media workshops continue to help over 40 local businesses propel their way forward in their brands social media – and boy did they ever! We had some exciting plans for our April 2020 dates for our next release – although, it seemed the world wanted to throw us all a little curve ball didn’t it?!

Not to worry, as always we wanted to continue helping businesses thrive online (particularly now more than ever) so devised a plan to be able to offer our strategic social media training online and in a safe, yet still engaging environment.

These courses have been designed to give you all of our juiciest social media knowledge on how your brand can crack the algorithm and see tangible growth from the platforms. We give you all of our on the ground tips – making the learnings immediately implementable on your channels. Jam packed full of value and plenty of ‘ah-ha’ moments! By hosting these online via Zoom, we can also accommodate more graduates than before. Which means great things for you if you’re looking for a slightly cheaper investment option right now – a win-win! So, which workshop is best suited to you? We’ve given you a breakdown below.

Seriously Social - $379 excl. GST

28 April (6-8pm) & 29 April (6-8.30pm)

Social Media Must Knows• Why is social media important to your business?• Setting up your brand on social media• Cracking the algorithm• When to post, based on your profile insights• How does social media advertising fit into the mix?• Social media best practice tips

The Channels• Facebook & Instagram 101• Insta stories & IGTV – best practice tips• LinkedIn, Twitter & Pinterest 101• Getting your audience engaged across each channel• Hashtags & geotags• Building a brand identity on social media• The power of video• Creating a social media tribe

Content Planning• Content creation tips & the importance of graphics• Types of content for each platform• How to create a content plan for Facebook & Instagram

Pro-tools• Setting social media goals & measurable KPI’s• How to keep your strategy alive• Content planning apps and real life, time saving tips• How to assess your profiles insights and analytics

Setting a Social Strategy• Setting your strategy – what to consider• Creating a sales funnel• Getting your content mix right • The foundations of a killer strategy• Influencers – how, when and why?• Pro-tools• Setting social media goals & measurable KPI’s• How to keep your strategy alive• Content planning apps and real life, time saving tips• How to assess your profiles insights and analytics

The Take-aways• Key take-away tips for you to implement straight away

and see results!• Content schedule templates for your brand – Facebook

& Instagram

Social Essentials - $249 excl. GST

5 May (7-8pm) & 6 May (7-8.30pm) 21 April (7-8pm) & 22 April (7-8.30pm) SOLD OUT

Social Media Must Knows• Why is social media important to your business?• Setting up your brand on social media• Cracking the algorithm• When to post, based on your profile insights• How does social media advertising fit into the mix?• Social media best practice tips

The Channels• Facebook & Instagram 101• Insta stories & IGTV – best practice tips• Getting your audience engaged across each channel• Hashtags & geotags• Building a brand identity on social media• The power of video• Creating a social media tribe

Content Planning• Content creation tips & the importance of graphics• How to create a content plan for Facebook & Instagram

Pro-tools• Content planning apps and real life, time saving tips

What are you waiting for?To book your course via Zoom, please email us

directly at info@rsmarketing.com.au.

www.rsmarketing.com.au/training

The Night Schoolby RSM Academy

Annie has over 7 year’s experience in traditional marketing, account management, events, sales and digital projects and loves teaching creative digital topics from digital business strategy, social media, digital tools & tips and content marketing. Annie has a ‘realist’ approach to delivering digital training to ensure learnings are both understandable and implementable post workshop. Her clients love her entrepreneurial approach, combining both fun and fresh ideas with professionalism. Her intricate eye for detail, a passion for business and unwavering drive to see clients succeed Annie revels in brainstorming, fine tuning, executing and evaluating client strategies. She wears many hats including marketing strategist, entrepreneur, client manager, digital trainer and Mum.

Overview & Important Information

Who is Round Square Marketing?

Round Square Marketing is Toowoomba and Southern Queensland’s most dynamic, full service marketing consultancy. With us you get the experience and expertise of a large corporate agency, but none of the conventional thinking.

As a boutique agency we’re sized just right to give you personalised attention and specialised advice. And, with our enviable professional network we have the resources and partnerships in place to support large campaigns.

Established by Lauren Hope in 2014 the team brings over 25 years of executive level marketing experience across a variety of industries, partnering with some of the region’s biggest businesses.

We are marketing strategists, communication experts, brand developers, event managers, graphic designers, social media guru’s, advertising buyers, we are relationship builders and people connectors – and we know business!

Meet Annie Glover - FacilitatorWhat do I need?

• Laptop (and charger)• Phone with social media accounts• Your eagerness to learn

Who should complete this training?

Social Essentials - This one’s for the beginners who need to know the basics of social and polish their knowledge of the channels.

Seriously Social - This course is perfect for the in house social media manager or small business owner looking for a deeper understanding of how to best utilise the platforms for optimal engagement.

Please ensure you come to the course with an established business social media page. A Facebook Business Manager account would also be advantageous but not essential.

The Fine Print

Prices are excluding GST.

Please note a certain level of knowledge is assumed for our Seriously Social workshop. Please read the course overview and the who should complete section carefully. If you do not meet them, we recommend you first complete the Social Essentials workshop.

Disclaimer - These workshops do not cover Facebook Business Manager, pixels, re-marketing, lookalike audiences and the more advanced Facebook advertising options. Please contact us if you are interested in this level of training.

DIRECTORLauren Hope

What are you waiting for?To book your course via Zoom, please email us

directly at info@rsmarketing.com.au.

www.rsmarketing.com.au/training

FACILITATORAnnie Glover