mpi poland summer mtg 2010 michael gordon
Post on 26-Jun-2015
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MPI Poland Summer Meeting 2010
How can I promote my responsible attitude and measure my success?
Michael J. GordonAssociate VP, Business Development
Journey to a Responsible Attitude
• Green initiatives– Client based– Internal
• CSR Initiatives– Client based– Internal
• Sponsorships
Marketing & Public Relations
• Internal Communications– Newsletters– Press Releases– Website(s)
Marketing & Public Relations
• Social Media
Measuring Success
• Recognition• Reputation• Respect
= New business= Referrals
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Dziękujemy!
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