move congress 2015: leveraging mass events for sustainable physical activity participation

Workshop 6, INNOVATE. Growing trends in physical activity!

Leveraging mass events for sustainable physical activity participation

Dr Niamh Murphy, Waterford Institute of Technology, Ireland

• Moderator introduction (5 mins)• 3 x speakers, each with 8 minutes to speak,

followed by 5 minutes general questions (40 mins)• Breakout session, 3 stations with speaker and

reporter:• Choose two of the three stations 10 minutes per

group; change after 10 minutes• Plenary session (10 minutes)-reporters-any

additional innovative ideas?

Big events as “bread and circuses-or photo opportunity, jamboree!

OR events as one strategy for increasing physical activityElite events vs Recreational events

General population as spectators, inspired by heroic feats

Big sporting events (“mega events”) General population as spectators, inspired by heroic feats

‘Trickle down’ or demonstration effect?

Mobilising communities after events-some evidence from Ireland

Leveraging an event to increase participation-Ireland

• Jakob Larsen, Danish Athletics Federation, Denmark : Sustainable and socially responsible events (Copenhagen Half Marathon 2014)

• Oscar Ruiz, IDRD, Colombia Ciclovia in Bogota• Sabina Steinunn Halldórsdóttir, UMFI, Iceland

MOVE Week in Iceland brings social responsibility in municipalities