more facebook fans = more cars sold (dd11)

7 Ways to Attract Visitors, Build Genuine Fans and Generate Leads.

Changes

“I don’t like talking to a screen. I like face-to-face.”

SHIFTSHIFT HAPPENS.HAPPENS.

Targeted marketing.

Relationship building.

Social Media is Word-of-Mouth

....Digitized

What’s Driving These Changes?

Consequently....

Interconnectivity

Today’s customer doesn’t just buy

what you sell...they buy WHO YOU ARE.

Relationship=Trust=Sales=Sales

The Social Customer:

The Social Dealership7 Steps to Build Facebook

Fans

#1Greet Them

Right

#2“Fan Gate”

Capture Contact Info

#3Lean on Your

Already- Established Presence

•Customer Database•Email Marketing•Traditional Advertising•TV, Radio, Print, Billboards

•Newsletters•Website•Causes

#4Benefits, Benefits,

Benefits

#5Be Relevant, Keep

Content Fresh.

Content Rules.Content Rules.

EngageEngage

Relevant.Recent.Local.

What Not to Do:

Genius

Engagement.

Listen.

#6Cheap, Effective Facebook Ads

#7Leverage Your

“Brand Advocates”

Key to Success?

Buy InBuy In

•Train Front-Line Personnel•Signage•Motivate•Recognize•Reward

Grassroots Participation:Grassroots Participation:

Recap:Recap:1.Greet Them Right2.Capture Contact Info3.Lean on Your Already-Established

Presence4.Benefits, Benefits, Benefits5.Content Rules (Engagement)6.Cheap, Effective Facebook Ads7.Leverage your “Brand Advocates” and....Bonus #8

#8Try ItTry It

Experience Social Media

Kathi KruseSocial Media Coaching &

Trainingkathi@krusecontrolinc.com 714.251.6440Facebook: kathikruseTwitter: @kathikruseLinkedIn: krusecontrol

Thank Thank You!You!