more facebook fans = more cars sold (dd11)
Post on 13-Sep-2014
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Facebook is the fastest growing marketplace in your community. 700 million current and future car buyers share their ‘Likes’ with each other every day. When the goal for your store is to be “liked” by hundreds or even thousands of enthusiastic fans, 30-year car business veteran & Social Media expert Kathi Kruse shows you how to get them. She shares proven ways to get engaged and motivated fans on your Facebook page. Recent changes by Facebook make quality content the primary way to obtain fans. Join Kathi as she shows you 7 ways to attract and engage your customer, generate leads and sell more cars.TRANSCRIPT
7 Ways to Attract Visitors, Build Genuine Fans and Generate Leads.
Changes
“I don’t like talking to a screen. I like face-to-face.”
SHIFTSHIFT HAPPENS.HAPPENS.
Targeted marketing.
Relationship building.
Social Media is Word-of-Mouth
....Digitized
What’s Driving These Changes?
Consequently....
Interconnectivity
Today’s customer doesn’t just buy
what you sell...they buy WHO YOU ARE.
Relationship=Trust=Sales=Sales
The Social Customer:
The Social Dealership7 Steps to Build Facebook
Fans
#1Greet Them
Right
#2“Fan Gate”
Capture Contact Info
#3Lean on Your
Already- Established Presence
•Customer Database•Email Marketing•Traditional Advertising•TV, Radio, Print, Billboards
•Newsletters•Website•Causes
#4Benefits, Benefits,
Benefits
#5Be Relevant, Keep
Content Fresh.
Content Rules.Content Rules.
EngageEngage
Relevant.Recent.Local.
What Not to Do:
Genius
Engagement.
Listen.
#6Cheap, Effective Facebook Ads
#7Leverage Your
“Brand Advocates”
Key to Success?
Buy InBuy In
•Train Front-Line Personnel•Signage•Motivate•Recognize•Reward
Grassroots Participation:Grassroots Participation:
Recap:Recap:1.Greet Them Right2.Capture Contact Info3.Lean on Your Already-Established
Presence4.Benefits, Benefits, Benefits5.Content Rules (Engagement)6.Cheap, Effective Facebook Ads7.Leverage your “Brand Advocates” and....Bonus #8
#8Try ItTry It
Experience Social Media
Kathi KruseSocial Media Coaching &
[email protected] 714.251.6440Facebook: kathikruseTwitter: @kathikruseLinkedIn: krusecontrol
Thank Thank You!You!