moon cake yong won, kim bo yon, kim sarula kaizhong , duan thi thanh hoa , nguyen

MOON CAKE

Yong Won, KimBo Yon, Kim

SarulaKaizhong, Duan

Thi Thanh Hoa, Nguyen

PRODUCT AND SERVICE INNOVATION

FINAL PROJECT

1 Introduction

2Development Process

3 Product

4 Technology

5Marketing Strategy

INDEX

INTRODUCTION

Development Process

Development ProcessHumby

& Buddy

Limitation1) Can’t manage many belonging (We wanted to create something that we can manage many of our personal belonging)2) Need to charge

Development Process

GPS

• Limitation: Only available in place without ceil-ing

NFC• Limitation

: Only within 10cm

RFID• Huge range of distance available• Secure

For more information refer to our WIKI

Product

Scan a tag

Category

Alarm Control

Item List

APPLICATION

STICKER

CHARM

Product

Scan Item

1. A235689

Scan Item

1. A2356892. B430910

3. C210904

Add to list

4. D650930

Product

Further development

Categorize

Clock

Wallet

Key

Bag

Add more

1. A235689

2. B430910

3. C210904

Add to list

4. D650930

Scan a tag

Product

Product

2. Wallet

3. USB

1. Laptop

Item List

Product

Further development

Alarm Control

1： USB

2: Key

3: Child

4: Wallet

Product

Technology: RFIDRFID Tag

Small sized Readers are being developed. Can be embedded in the mobile phonehttp://www.pcworld.com/article/139972/article.html

Technology: RFID

Development processHow to sell1. Customization

Moon Cake

Stickers Necklace, Dog leash

Development processHow to sell2. Distribution Multi

ShopsRFID readers will be installed at the store

Embedding RFID readers in mobile needs special technique.

We will, Collaborate with handset manufacturers Our options will be learning the technique 1)By licensing contract 2)As outsourcing partner (to provide the ‘TAG’ part and the ‘APP’)

Development process

-First solution: GPS Failure due to weak

signal-Second solution: NFC-Third solution: Child anti-lost alarm device

technology Humble and Buddy

But! .Limitation High cost for keeping technicians at each retail store Risk for sustainable partnership

Bluetooth model

Development processPotential DevelopmentBluetooth model

+ Does not need additional ‘reader’ in the phone- Security, Expensive chip

( but are still in the development further process)

Development processPotential DevelopmentBluetooth model

Paired with Bluetooth Signal

Thank You