monthly givingwebinar

Monthly Giving?

You’d be crazy not to start!

How to participate in today’s webinar

Why monthly giving?

•Ease and convenience for your donors

•Long-term, predictable income

•Appeal for older and younger donors alike

•Increases the value of the donor over the long-run

•Increases donor loyalty and bequest gifts

You do the math$50 Donor converts

$5/mo. - $60 yr$10/mo - $120 yr

$100 Donor converts

$15/mo - $180 yr$20/mo - $240 yr

In an ideal situation...

What 5 things do you

need to start?

1. A Donor Base

2. A Compelling Mission

And a tie-in

3. The ability to process recurring

gifts

4. Ability to communicate through integrated

communication channels

•Online•Email•Direct mail

5. The ability to thank donors

promptly

Who are we looking for in our donor

base?

What if you don’t have any

donors yet?

You can start small!

•Begin with your loyal supporters and board members

•Introduce it to your email list

•Highlight the option of monthly giving on your website

One client

•Launched with a series of four autoresponder emails

•Began in the first few months with 15 new monthly donors, including a handful of board members

•Nearly one year later - 40 regular monthly donors and one-time gifts have raised over $15,000

How else can you recruit monthly

gifts?•Mobilize your volunteers

•Use video on your website

•Pick up the phone

•Facebook

The trick is to start!

What if you’ve got a monthly giving program but it’s

stale or stagnant?

Begin by surveying your current monthly donors for feedback

Compile a targeted mailing

• an oversized outer envelope, closed-faced, with a bright, colorful, real stamp

• a personal and genuine letter from the Executive Director

• a full-page testimonial insert with the voices (and faces) of other monthly supporters

• a full-page response device

• a stamped reply envelope (not a BRE, a real envelope)

Every year ...

A word about thanking

•No, you don’t need to thank every month

•Acknowledge impact in a special way

•Don’t stop communicating!

•Send them special versions of your regular communications.