monetise data with in memory analytics - for distribution

GARTH RALSTON

HEAD OF IT – ISS

AIMIA

01 MAR 2012

MONETISE DATA AND TURN INFORMATION INTO PROFIT WITH IN-MEMORY ANALYTICS

AIMIA – WHO ARE WE?

We design, build and operate some of the world’s best loyalty management solutions. We do this for ourselves and for some of the world’s top brands.

A WORLD LEADER IN LOYALTY MANAGEMENT

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We are the only company offering a full suite of loyalty management services on a worldwide scale.

A FULL SUITE OF LOYALTY MANAGEMENT SERVICES

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PROPRIETARY

LOYALTY

LOYALTY

ANALYTICS

COALITION

LOYALTY

We are 3,800 people working in over 30 offices across over 20 markets. No competitor has this breadth of capability and geographic reach.

FULL SUITE LOYALTY MANAGEMENT ON A GLOBAL SCALE

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MANY OF THE WORLD’S LEADING BRANDS CHOOSE TO WORK WITH US

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Aimia’s Intelligent Shopper Solutions division focuses on working with retailers to help them generate revenue from their data.

DRILLING DOWN ON LOYALTY ANALYTICS

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LOYALTY

ANALYTICS

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REVOLUTION IN RETAILING HAS CHANGED THE RELATIONSHIP WITH THE CUSTOMER

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Data is the raw material of the modern

service economy. To remain competitive,

companies need to:

• Extract data from their operations

• Refine data into insight

• Deliver the insight to where it matters

DATA IS THE NEW OIL

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OUR AIM – HELPING RETAILERS EMBRACE SHOPPER CENTRIC RETAILING

LEVERAGE

YOUR SUPPLIERS

SHAPE THE

PERSONAL

EXPERIENCE

SHOPPER

SEGMENTATION &

STRATEGY

SHAPE THE

STORE

EXPERIENCE

MANAGE

YOUR MEDIA

SHOPPER DATA

SHOPPER

INSIGHT

OUR OFFERING

Aimia’s retail data analytics reporting

system

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Retailer Transactional Data

+

Customer Data associated with a

Loyalty Programme

SELF SERVE

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TRANSACTIONAL

DATA

SHOPPER

INSIGHT

CUSTOMER

DATA

PROFILING

• Focus on key

customers

• Provide broad

product offer for

all customer

segments

• Profile

customers based

on geography,

lifestage, and

other segments

CROSS SHOPPING

• Where to place

product in store

• What to group

into multi-buy

promotions

PRODUCT ASSOCIATION

• Build bespoke

segmentations

based on product

REPEAT PURCHASE

• Determine

product loyalty by

customer groups

• Who are the

biggest spenders

SELF SERVE IN ACTION

OUR USPS

Data Volumes – 100% of transactional data over 2

years

Granular – lowest level data for maximum flexibility of query

Fast – more than 50 times faster than competitors

(average run time of 1 ½ minutes)

Actionable – for business users, not just analysts, with an easy to use front-end

Scalable – Can handle 100s of reports per hour with an architecture that supports easy growth

THE SECRET SAUCE

IN MEMORY ANALYTICS

THE BUSINESS BENEFIT

IN SUMMARY

Retailer:

– Allows them to target the right products at the right prices to the right customer, and encourage them to spend a little more.

– Tap the value of their data by putting an easy to use, actionable insight tool over the top of it and marketing that insight back to it’s supplier community.

Supplier:

– Allows CPG companies to make significant improvements in managing marketing promotions and campaigns, product launches, supply chains, and product availability.

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WE HAVE BUILT A STRONG FOUNDATION WITH OVER 120M HOUSEHOLDS

THANK YOU