monash university presentation 2010 marli

Marketing Planning & Implementation

Monash University

Presented by Marli van Schalkwyk

21 April 2010

“Hold yourself responsible for a higher standard than anybody expects of you.

Never make excuses.”

- Henry Ward Beecher -

Background

Completed Honours in Corporate Communication from the University of Johannesburg in 2005

Internship

SAIL

Jenna Clifford Designs (Pty) Ltd

Career2005 – 2007 : Jenna Clifford Marketing & Public Relations

2008 – present: Jenna Clifford Luxury Goods Manager

Jenna Clifford Designs (Pty) Ltd

Luxury Goods company specialising inJenna Clifford Fine JewelleryRenaissance by Jenna CliffordJenna Clifford Heirloom Objet d’ ArtCrystellique by Jenna Clifford

Designer creations of the finest quality with symbolic meaningRelationships with clients – it’s all about how you make people feelOffering a world class experience Proudly South AfricanBoutiques in Gauteng

Marketing Implementation

Jenna Clifford Marketing

Marketing campaigns with soul – emulating luxury, style and glamour

Bold and daring designs, this is reflected in our campaigns

Brand essence protection

Aspirational and Inspirational brand

Marketing + Corporate Strategy = Integrated Marketing Approach

Marketing Planning

Marketing PlanMarketing DefinitionsSkills

CommunicationVerbalWrittenNon-verbal

Media RelationshipsComputer programmes

Word, Excel, OutlookAdobe, Coral Draw, Freehand

Online ResearchTrendsPolls

Digital MarketingWebsiteMobisiteSEO’sElectronic Newsletter

Event ManagementSuppliers and partners

Publicity

Budgeting

AnalysisData

Financial

SWOT

Exco Reports

Sales strategiesLaunches

Competitions

Promotions

Corporate StrategyCSI

Corporate Governance

Supplier sourcingPrinting

Graphic Design

Crisis Management

Brand RepresentativeFunctions

Spokesperson

Career Tips

Passion and PurposeLove, joy, fulfillmenJob vs. Career45 hour week

EthicsPersonal branding

ConfidenceFirst impressions

Knowledge Monash UniversityMBA, Masters

SkillsCourses

Delayed gratificationStart from the bottom up No entitlement

NetworkingThe Office

PoliticsEquality

Role Models & MentorsIlse Niemann-StruwegJenna Clifford

BalanceExercise, social

TrafficBenefitsLeaveSARS

Interview Tips

CV

Interview process

Preparation

Punctuality

First impression

Experience

Salary

Studying Tips

Preparation

Life Tips

Read, read, read

Travel

Dream Big

marli@jennaclifford.com

Q & A