moe social media education talk

New Media Communications in the Classroom

Michael Netzley, PhD

Singapore Management University

(c) 2011 Michael Netzley, PhD

Three Issues in 2011

Singapore

Digital Literacy

Real Time

Cloud Computing

Sin

gap

ore

’s O

nlin

e

Envi

ron

me

nt

Spokes and Short Form

Evolving Content Consumption

Long Form Short Form

SG: Three-Year Longitudinal Study

Online Survey of Internet Behaviors

1634 Valid Responses

Stratified sample to ensure age-representation

SG Netizens: On-line Behavior 2009

0 10 20 30 40 50 60 70 80 90 100

Watch Videos

My SNS

Visit Friends' SNS

Leave Comment Blog

Upload Videos

Personal Blog

On-line Ratings

Microblog

wiki contribution

30+ 20-30 <20

(c) 2011, Michael Netzley, PhD

0% 20% 40% 60% 80% 100%

Watch Videos

My SNS

Visit Friends' SNS

Leave Comment Blog

Upload Videos

Personal Blog

On-line Ratings

Microblog

Wiki Contribution

30+ 20-30 Under 20

(c) 2011, Michael Netzley, PhD

SG Netizens: On-line Behavior 2010

2010 Sg Microblogging

308% Increase

(c) 2011, Michael Netzley, PhD

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Watch Videos

My SNS

Visit Friends' SNS

Leave Comment Blog

Upload Videos

Personal Blog

On-line Ratings

Microblog

Wiki Contribution

30+ 20-30 Under 20(c) 2011, Michael Netzley, PhD

SG Netizens: On-line Behavior 2011

Sin

gap

ore

(c) 2011, Michael Netzley, PhD

Re

al t

ime

Internet

Speed

Hudson River

10:20am

“A lot of this [interaction] is about speed and how fast customers can respond. And just as powerful, how fast can a business respond to the customers? It speeds the pace at which a relationship deepens between the business and customer.”

- Paul Greenberg, CRM expert

“The era of Web 2.0 is raising the bar

on our collective expectations for

information access, service levels and

customer experience.”

- Mike Murphy, Information Management

Fortune 100 Websites

68%

-23.02%

Companies experienced

drop in traffic to

corporate website

Average decline

from 2009

through 2010

Webtrends Report, March 17, 2011

People everywhere are communicating around their similar

interests

They are communicating

continuously with mobile technology

Conversations are rapidly migrating from websites to social networks

The future is social business…and IBM

values this as eventually being a $100billion industry

What Does it Mean for Education?• Learning becomes woven into the fabric of everyday life

• Here-and-now learning rather than scheduled study and exams

• Active and continuous knowledge construction by learners—digital literacy

The Cloud

Cloud Computing

Ph

ysic

al C

on

stra

ints

: C

lass

roo

m

Inte

llect

ual

Re

ach

Li

mit

ed

to

Re

sou

rce

s

Div

ers

ity

limit

ed

to

P

arti

cip

ants

Digital Media Across Asia Wiki

Completing the Project

Teamwork

Online Research

Online Networking

Artistic Flair

Student Sample #1

Student Sample #4

Lessons Learned About Social Media in Education

Face is a multi-dimensional concern: + and -

AMPAutonomy

Mastery

Purpose

Recognition

Michael Netzley, PhD

communicateasia@gmail.com(c) 2011 Michael Netzley, PhD