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The Internet Connects “Real” People

Smarter, Better, Faster, NOW

The Long Tail of Politics

In January90% of $32M came online

In February$45M of $55M came online90% of online donations < $10050% of online donations < $25

Real. Tangible.

Change.

1,477,968

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The Challenge

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ActBlue"There's a huge opportunity to involve many times more people in this process than we currently have."

-Benjamin Rahn, Co-Founder, ActBlue

Slatecard.com"Slatecard is a cutting-edge website that allows conservatives to easily support the candidates and causes that promote their beliefs.  Liberals may have gotten a head start on netroots development, but this site will help close that gap.”

- U.S. Sen. Jim DeMint

“Finally, a Facebook for Republican campaign donors” -Wired Magazine

What if you could search by Issues?

Issue’s MatterIssue’s Matter

1. Cut The Pork2. Pro-Life3. Protect & Defend America4. Jobs and Economy5. Defeat Radical Islam

Donor Analytics

• Spring 2009 Launch.

• Federal, State and Local Races.

• Empowering Causes.• Amazon.com for the

Right.• True Social

Network.

Project Long Tail

David@davidallgroup.com

@DavidAll

Let’s keep the conversation going…