mobilpoint technology: bauer world hockey invite

Analyticsandengagementbreakdown forBauerWorldHockeyinviteChicago,November5-7

BackgroundBauerHockeyhosted the“BauerWorld Invite”aneventinChicago,IllinoisfromNovember5th tothe7th.TheeventwasawayforBauertoconnectwiththeircustomersbyinviting themtoexperienceandtestnewBauerequipment inanon-iceformat.MobilPoint technologywasusedtoengagecustomerswithBauerproductvideos,aswellasdirectcustomerstonearbyTotalHockeylocationswheretheycouldcollectafreeprizeuponarrival.

EngagementMetrics

Withaparticipantsoftheeventranging fromage7-16,MobilPointtechnologywasabletocapturetheattentionofayoungdemographic.With55totalengagementsduring theevent,MobilPoint technology wasabletocaptivatetheaudienceinattendance.

MobilPoint technologywasabletofacilitateengagementsfromalargemajorityof iPhoneusers.84percentoftheengagementsattheeventwereiPhoneusers,while14percentwererepresentedbyAndroid users.

Widgets

Hits

Thenumbersbelowindicatehowmanyhitseachofthewidgetsreceivedduring theevent.Thesenumbers includeasingleuserhitting thewidgetmultiple times.Thedocumentwidget,whichcontainedapromotional offerfromBauerandTotalHockey,washitthemostofallthewidgets.TheYoutube widget,containing twoBauerproductpromovideos featuringJonathanToews andSeanMonahanwerehitsecondmost,whilethewebsitewidgetwashitthirdmost.

WidgetEngagement

Aftertheeventconcluded,ananalysisofthenumbersshowedexcellentengagementstatisticsacrossalargelyeclecticdemographic.TheteamatBauerHockeyconsidered thepresenceofMobilPoint technology tobeahugesuccessandhavebegun tolookintoadditionalwaysthetechnology canbeusedforfutureactivations.Withbarrierfreeengagementtechnology, Bauerwasverypleasedtobeabletodeliverinteractivecontentdirectlytotheiraudienceinanon-intrusivemanner.

Conclusion

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