mobile ux- mobile scotland 2016

23.02.2016

Mobile UX

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ADDICT

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SNOOP ADDICT

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BEST PHONE EVER

Source:

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

I KEANU

Source: IMDB

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

137 apps (24 daily)

10-15 GB Data per month

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

ADDICTHungry cat

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ADDICT

Source:

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Please Stand Up

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

ADDICT?

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Vibrations

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ADDICT

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

ADDICT

Hungry cat

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ADDICTSource: Beenbitten.com

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Why?Why?

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

ContextContext

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

ADDICT

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Source www.portstrategy.com

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

3 Golden Rules

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

#1Keep it Simple

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Noise

Top tasks

Key information

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

#2Be

personal

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

#3Know

when to stop.

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Noise

Top tasksKey

information

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Great UX = Functional + Emotional

Noise

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Explore Exploit

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Innovation

Disruption

Improvement

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Source: blogs.teamtbb.com

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Trust

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Source: www.eurodiaconia.org

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Eewei Chen, @ultraman

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

‘Just for me’

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Source: Shutter Stock

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

How? Why? What? When? Where?

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Valuable information

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Source: Shutter Stock

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Mobile Success = Great UX

Functional and emotional

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

#1Keep it Simple

#2Be

Personal

#3Know

when to stop.

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Thank You!

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Thank You!

ADDICT

Source: IMDB

+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978

Problem solved.

0131 561 7300

esther@bordercrossingmedia.com

@EstherBCM @BCM_Tweets