mobile use & trends

Mobile use & trends

July 2011

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Switzerland on the rise

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Hello from the Strategic Planner

social media ID: sdufauxsabine@relaxintheair.comtwitter.com/relaxintheair

context

digital Context

InternetMobileSocial NetworksApps

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Source: OFCOM, 2011

Contextinternet access via mobile

44 %

33 %

23 %

Mobile subscribers in switzerland

PostpaidPostpaid BroadbandPrepaid

3.1 MillionsJuly 2011

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Source: www.cloudtec.ch, 2011

ContextSwitzerland is iPhone Land

More than 1 Million Iphones

July 2011

ContextSwitzerland VS the world

I love fondue

PervasivePortablePersonalParticipatory

ContextAPPs

July 2011

integration

Cloud is in the air...

Devices as gateways to my world

augmented me

Where I can live my augmented life

Reason Why

A need to belong

Social living

Radical Real-Time

Constant stream of content

personalization

Needs based on interests

instant gratification

Find right now!

now or never

now or never

Mai 2011

User Experience VS Format

Augmented > entertainment

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Apps that synC with television programming

now or never

July 2011

LBS + AR > Heritage Culture

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now or never

July 2011

APPS That take you out to discover your city

www.museumoflondon.org.uk

LBS + NFC + RFID + AR > Travel

now or never

Source: www.futuretravelexperience.com

LBS + Tagging > Tourism

now or never

July 2011

APPS That Use Tags to give you more of your city

support + interaction > education

now or never

apps That take teaching out of the class

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July 2011 www.mobl21.com

LBS + Crowdsourcing > Public services

now or never

apps that Find & Report Civic Issues Around You

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July 2011 www.citysourced.com

Real-Time + NFC > Logistics

now or never

apps that checkreal-time availability for parking spaces

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July 2011 www.sfpark.org

NFC > Payment

now or never

apps that allow contactless payment.Touch and go

Real-Time follow up > Health

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July 2011

now or never

8:30Take  2  pills

8:30Take  1  pill

1

2

3

4

apps that assist to control medication

Personal Remote > Home / work

now or never

July 2011

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apps that control devices around you

NFC + multi Offer > Entertainment now or never

July 2011

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apps that enhance experience around events

now or never

Technology Marketing Sales

now or never

By 2015, digital strategies, such as social and mobile marketing, will influence at least 80% of consumers’ spending.

Adam Sarner

And we are happy to contribute

big brother is watching you

thank youThe end

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July 2011

Sabine Dufauxhello@relaxintheair.comwww.relaxintheair.com@relaxintheair Become a Fan of Relax In The Air

App Love

July 2011

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