mobile trends in qsr - blog.taptica · mobile trends in qsr [email protected] 31% of consumers use...
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Mobile Trends inQSR
31% of consumers use mobile devices to view menus at least once a month
30-40% of consumers will go to a restaurant’s website first and a growing part of online ordering is mobile
Mobile order-ahead drove higher average order values, Taco Bell's app orders are 20% higher on average compared to
63% have at least one QSR app on their phones
35% of people use mobile every time they visit a QSR
33% of 25-34 year olds expect to use their smartphone to pay at restaurants
High Mobiles, a new audience in QSR, represent 31% of all QSR apps, they are hungry for more
Mobile order-ahead will be a $38 billion industry by 2020, accounting for 10.7% of total QSR industry sales
Mobile commerce transactions are expected to top $142 billion in 2016, according to a report from Forrester Research
The brands that supported loyalty programs, digital coupons, mobile payments tended to score considerably higher on the Applause Fast Food Mobile Sentiment Index than the rest.
Why Invest in Mobile? More Orders!
Business Insider, WAND, MediaPost, DMI, Jim Steinberg, MBA on LinkedIn,Svut hfu
Mobile Trends in QSR
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Source: BI Intelligence estimates
Performance Benchmarks Mobile App
Your App should have the same sales growth as the store of 6%-20%
30% of transactions should be booked through the app
On average, 1,500 customers should be actively using the app per store
There should be a spend of + 30% from customers using the app
14% + of app users should be recommending the app on social media
14% + who haven’t transacted with the app in the last month who open the promotions should convert
In early 2017, 21%+ of digital orders should come from your app, with this number increasing as this behavior becomes more mainstream Automated Birthday offers should lead to 24% conversion and higher checks from multiple guests
Geo-fenced campaigns should generate 22%+ conversion for users who open the offer
Provide 10+ in-app feedback reviews for quality control, counter negative feedback before it goes public, one negative review on Yelp costs 50 customers
$40$35$30$25$20$15$10$5$0
2015E 2016E 2017E 2018E 2019E 2020E
FORECAST: Mobile Order-Ahead Volume At US QSR Restaurants
5-Year CAGR = 57%
Source: BI Intelligence
$900$800$700$600$500$400$300$200$100$0
2014 2015E 2016E 2017E 2018E 2019E
FORECAST: US Mobile In-Store Payment Volume
Source: IAB, Viggle Source: Vision Critical USA BERA Survey
BERA: Brand Stage of Development - Food Service among Millennials
Mobile Order-Ahead is trending and will increase by 2020
Previous ForecastUpdated Forecast
Mobile In-Store Payment is Growing and by 2019 will be over $800B
User Activity on Mobile When Ordering Food for Takeout and Delivery Millennials use apps that are convenient and provide the quickest service
0% 20% 40% 60% 80% 100%
5%
11%
7%
7%
22%
23%
51%
51%
55%
58%
45%
52%
44%
39%
38%
35%
33%
26%
Find a phone number for restaurant
Check restaurant menu
Find nearest location of restaurant
Check hours of restaurant
Find mobile coupon for discount
Check reviews
Never Have done this Do regularly
100
50
0
New Dating Love Boredom Divorce
PizzaChains
CasualDining
QSR